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Pedro's MTB Festival 2007 (long report, lots of pics)

McGRP01

beer and bikes
Feb 6, 2003
7,793
0
Portland, OR
WoooHoooo!!!

"UPDATE: Kenda Steps Up, Festival Will Continue


HANCOCK, MA—Pedro’s might have taken its name off the event, but that doesn’t mean the show won’t go on.

“We have a new title sponsor in Kenda,” said Joan Hanscom, executive director of the festival. “Kenda’s really excited to be a part of it.” The event will now be known as the Kenda Bike Festival, presented by Dirt Rag magazine, running from July 25 – 27 at the Apple Tree Hill Organic Farm in Hancock, MA.

Pedro’s told festival organizers at Interbike that it would no longer be the event’s title sponsor, according to Jason Elhardt, marketing and communications manager at Pedro’s.

“We have realized that our bread and butter are the shop guys,” said Elhardt, on why Pedro’s decided to pull out. “We were working with the organizers at Pedro's Fest to make it the 'year of the shop guy,’ but the execution was not what we hoped for. In the end, the festival hasn't really grown since the first couple of years, so to a certain extent it has turned into a family reunion of sorts. It's been a lot of fun but we need to bring our message to fresh ears.

“From our perspective, Pedro’s Fest won’t exist anymore,” he added.

But in the eyes of festival organizers it surely will.

“The festival has a long tradition of bringing the riders, the industry and the media together for one of the most truly unique events on the annual cycling calendar,” Hanscomb said. “We are thrilled to announce our new partnerships with Kenda and with Dirt Rag. They ensure that the festival will continue to bring all of the cycling communities together for this one great weekend in the Berkshires for many years to come.”

The feeling is likewise for Kenda.

“Kenda plans to really step up its presence by bringing new partnerships, activities and athletes to the event, while keeping the great grassroots feeling that has always made this event so special throughout its history,” said Jim Wannamaker, marketing director for Kenda. “We see great value in the property and are looking forward to playing an active role in its growth.”
 

skiierx

Chimp
Aug 23, 2007
18
0
Getting excited, heading out Thursday night. Camping nearby then and plan to get to the festival site early Friday morning. 2 more days of work!
 

J-Dubs

Monkey
Jul 10, 2006
700
1
Salem, MA
I'll be there first thing Friday morning.
OK, maybe second thing, but early.

Was planning on being there for the Hans Rey ride, but since his mom passed, he's not going to make it. Damn shame.
 

skiierx

Chimp
Aug 23, 2007
18
0
I bet we beat cha there! :monkeydance:
Reading your post on the festival site stating you will be there around 6am I would have to say yes you will most likely beat us to the site however I will be able to ride in the area Thursday night (if I choose) and will be well rested Friday morning, instead of having to get up early Friday AM then drive out and put in a full day of riding.
 

J-Dubs

Monkey
Jul 10, 2006
700
1
Salem, MA
Hey, that's my sweet ass hanging out of that xB.
Look for me in that car with the mean green skid machine. It's got a 29" ft wheel on it now for better no-handed stability.

 
Reading your post on the festival site stating you will be there around 6am I would have to say yes you will most likely beat us to the site however I will be able to ride in the area Thursday night (if I choose) and will be well rested Friday morning, instead of having to get up early Friday AM then drive out and put in a full day of riding.
enjoy the thunderstorms thursday night!
 

skiierx

Chimp
Aug 23, 2007
18
0
you ride in the camper? isn't it a bit - small?
Its better than a short bus :shocked:!

The festival cannot come fast enough, I do not care about the weather (other than my 1.8 mile commute to work today taking 40 minutes), it will be good just being away and riding! Looks like I am going to have to do some quick interviews today, get them out of here so I can get out earlier.