Apparel maker, Kitsbow, recently launched a video series entitled, #whyMTB which digs for the truth beneath the simple question: Why do we ride? For their first episode Kitsbow sought out Scot Nicol, founder of Ibis Cycles, because as they so aptly put it, "Who else would know more about mountain biking's meaning than one of its very pioneers?"
Video: Why do We Ride?
Video: Why do We Ride?