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e.thirteen is stoked not to have a booth at Interbike

Ridemonkey

This is not an active account
Sep 18, 2002
4,108
1
Toronto, Canada
Massachusetts, USA – September 25th, 2006 –e.thirteen components will not have a booth at this years Interbike trade show. We have spent countless hours conducting research and undergoing substantial internal discussions to determine whether or not we should have a booth at Interbike. In the end, we decided that there are more direct ways for our company to get the message out about who we are and why the products we build are worth buying. As part of this, our entire 2007 line can be seen at our virtual tradeshow booth on MTBR.com.

Top reasons why e.thirteen is psyched not to have a booth at the show –

1) No matter what shoes you wear, you always, always get shocked whenever you touch anything.
2) Greatly reduced chances of being maimed in a high speed forklift accident.
3) Do not have to worry about the tax on the fee on the surcharge on the expense of paying for a booth, or the dreaded “electrical hookup fee”.
4) We will actually be able to ride and demonstrate our products at the On Dirt Demo.
5) We will not have vacuum the carpet that we rented every morning.
6) We have $26K extra to spend on supporting racing series, new bike parks, and trail advocacy that we otherwise would have spent on a booth.
7) Give us more time to take spy photos of the Autobike, a design we have been intrigued by for years.
8) We do not have to drive a bread truck 60 hours straight to transport our booth.
9) We get to drink other people’s beer. (Sorry Brian Peterson and Eric Wold)
10) We can sleep in and only have to arrive by our first appointment.
11) We can leave whenever we want.
12) We do not have to stay up until 3 am to set up or break down the booth.
13) We will have more time to hang out with ‘Hacksaw’ and all of our other friends at the show.
14) We can eat at ‘In-N-Out Burger’ whenever we want.
15) We will not have to visit Home Depot at 11 pm.
16) We will have time to visit the ‘World Largest Souvenir Shop’.
17) We will be able to have our photo taken with Elvis…. Every day…..

Rest assured we are working hard to deliver the best chain retention systems and components in the world. We have something big planned for 2007.

See you in Vegas,
The e.thirteen components team - Dave, Derek, Jim, Jonas and Michael

e.thirteen components is a small, rider-owned and operated company that strongly supports dozens of grassroots races, series, contests and other riding events all over the world every year. Founded in 2001, e.thirteen’s innovative, functional, simple and lightweight chain retention systems have made them a world leader in this category, and the choice of top pro and amateur riders and mechanics alike. They support a worldwide distribution network and take great pride in offering devoted customer service.


Michael Tobler
e.thirteen components
Manufacturing & Sponsorship Coordinator
52 Old Willard Rd
Leominster, MA 01453
USA
New Phone - 978.537.9313
New Fax - 978.537.8075
www.e13components.com
 

Westy

the teste
Nov 22, 2002
54,225
20,003
Sleazattle
After just having spent 30 days setting up, manning and tearing down a 15,000 ft^2 booth containing 27 truckloads of crap for a manufacturing show I'd say they made the right move.
 

Transcend

My Nuts Are Flat
Apr 18, 2002
18,040
3
Towing the party line.
$1880 gets you a 10x10 with no power, no tables, chairs etc.

It starts to get real pricey, really quick when you tack on the fees they nail you with (power, rental carpet, rental furniture, union workers to install said power and carpet and deliver chairs).

Hell, they charged $100 to any already regstered and paid for exhibitors who wanted their online floorplan space linked to their website??
 

loco-gringo

Crusading Clamp Monkey
Sep 27, 2006
8,887
14
Deep in the heart of TEXAS
I am getting ready to pack a booth for a 10 x 10 booth for a sales meeting that will cost about $7500 in total for a customer that sells less than $250k. If you don't have something brand new that has been top secret, trade shows are a waste, IMO.
 

Nobody

Danforth Kitchen Whore
Sep 5, 2001
1,481
3
Toronto
Having once been a booth slave for a boingboing company, I fully support the idea that e.13 and any other niche, high-end, technical company skip having a booth at the show.

Get a carry-on suitcase with wheels and just truck a few demo parts around to the guys who want to talk about the real stuff.
 

brokenbikes

Chimp
Oct 3, 2006
26
0
New Zealand
I think e13 can indeed get plenty of exposure throughout many other means - not the least of which is the interwebby!

Now if only they could diversify into fullbodyarmor made of the same stuff as their bashguards - I have yet to break one of them, but my body is a different story ;)
 

Dirty

i said change it damn it....Janet...Slut!!
Aug 3, 2003
522
0
i think they just skipped the show cause they didnt want to explain to everybody why they still havent come out with a pedal like they said they would 2 years ago...
 

h22ekhatch

Monkey
Jun 13, 2005
269
0
Portland
$26k saved by not having a booth? Wow thats serious money.

I could see $10,000 I guess...but $26,000 just seems crazy. Guess that's why I am not in the business :)
 

Bighit138

Chimp
Mar 8, 2007
38
0
Sounds hella selfish but I can see its a total drag and I would much rather see small local shows where you can actualy examine the components