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Vertical Earth “ State of the Union “

Jul 15, 2009
152
0
AllDayinPA
2/26/2011

Vertical Earth “ State of the Union “

As of Friday, February 26 Mountain Biking has been cancelled at the Vertical Earth Gravity Park at Blue Mountain Ski Resort. The mountain has decided to dedicate all resources to the future waterpark coming in 2012.
Even though disappointed, the past two years have been a dream come true and I thank Blue Mountain for the opportunity to build trails and promote races with local lift access. To all the riders, racers, supporters, sponsors, and park crew there are a mountain of memories, good vibes, laughs, adventures that will last a lifetime. New friendships were made, more people are riding, and I can’t thank everyone enough for making that happen. I can say at the end of one year the park averaged 60 people a day droppin’ in on the trails a lot of people had a hand in. I know many of you will be disappointed but mountain biking may not be gone for good, so hopefully when the waterpark is complete we may see the mountain bring it back. In the meantime, I look forward to getting on the bike and getting out to a few races this summer.
Season pass holders for the upcoming season, the mountain will be refunding passes starting next Friday. Thanks very much everyone for an awesome two years of livin’ the dream. Everybody keep it upright and I hope to see you on the trails!

-Dan / Vertical Earth
 

amishmatt

Turbo Monkey
Sep 21, 2005
1,264
397
Lancaster, PA
Dan, thanks for everything you did, Blue was really a great place to ride and I was looking forward to another season.

F-U-C-K the management at Blue Mountain and their goddamn waterpark.
 

captainspauldin

intrigued by a pole
May 14, 2007
1,263
177
Jersey Shore
Thanks for all the work.. very disappointing, it was nice to have another option for great lift-assisted reasonably close. hope to have it back soon.
 

SeatPost

Chimp
May 17, 2009
39
0
Philly, sort of
I'll speak on behalf of Team TvB. Boooooooooooooooooooooooooooo!!!!!!

My day has been ruined and my season has just become more complicated. Dan, thanks for a solid season of shredding, hopefully the mountain can get things together for the 2012 season.
 

ldw222

Monkey
Jun 16, 2009
170
0
Rochester, NY
it has to be hard to make money on biking alone at these mountains. i look around sometimes in the parking lot and how many people are there compared to all the people that are working there, what it costs to run a lift, and all that and i would think that the mountains are breaking even at best. i don't even know why they do it. we're really lucky we have what we have. it seems that they could do both at blue mt though like mountain creek does. the waterparkers seem to like watching the bikes there too. it makes parking a nightmare though!
 

Pip3r

Turbo Monkey
Nov 20, 2001
1,112
0
Foxboro MA
What a bummer, was very impressed with the place last season and really looking forward to getting back this year.
 

Tedman

Monkey
Oct 27, 2009
112
0
Lebanon, PA
Thanks Dan for the great series last season and all of your work. Blue definetly offered some of the best vibes anywhere and I'll certainly miss the convience of having a home track.
I would hope with the addition of a water park that MTB will return in a effort to further increase revenue. If the plan is to make a summer resort excluding a summer sport would only cut their own throat. They are creating a family environment now that could allow racers to bring family more often.
Let us know what we can do to advocate this cause.
 

rollertoaster

Monkey
Aug 7, 2007
730
179
Douglassville , PA
I'm really sorry to hear this. Dan and everyone involved with the MTB park has done a great job over the last two years. I'm really sad to see it go. I was there almost every weekend that I wasn't injured.

Does anyone know how Blue Mountain will be handling the season pass refunds? Do we have to contact them or will they contact us?
 
Apr 9, 2004
516
8
Mount Carmel,PA
This Totally ruined my day. I really enjoyed that place. People were great , trails were fun, and there was a whole lot of potential. They also had the cleanest mens room of any mountain. My summer plans have to make a big change.

Thanks For everything Dan. I guess there is no way to make them reconsider?
 

frankthetank

Chimp
Feb 20, 2010
38
0
NY/NJ
Wow....that sure changes a few things.Dan thank you for all your hard work with everything you and your entire crew did,it was great to only have to drive an hour and a half to race you guy's had that mt shaping up.Hopefully 2012!!
Donny.
 

EastCoaster

Monkey
Mar 30, 2002
403
0
Southeastern PA
Thanks Dan for the great series last season and all of your work. Blue definetly offered some of the best vibes anywhere and I'll certainly miss the convience of having a home track.
I would hope with the addition of a water park that MTB will return in a effort to further increase revenue. If the plan is to make a summer resort excluding a summer sport would only cut their own throat. They are creating a family environment now that could allow racers to bring family more often.
Let us know what we can do to advocate this cause.
Although my true feelings on this closely reflect what Amish Matt wrote...
Tedman brings up some valid points.
It seems that each aspect would help to feed the other. Instead of me slipping away (from the family) for the day to do a little DH, I'd be BRINGING the family with me. Would probably get me to the mountain a couple of more times per season actually.
Thanks Dan for all of the hard work.
 

stumpjump

Monkey
Sep 14, 2007
673
0
DC
You've done nothing less than spectacular work at that mountain. Alll of the blue races will be missed.
 

S.K.C.

Turbo Monkey
Feb 28, 2005
4,096
25
Pa. / North Jersey
Dan, very sorry to hear about this and I'm sure you were not looking forward to making this announcement in the least bit but hopefully the management will see that MTB can bring in revenue at a relatively low operating cost, comparatively speaking. Blue was well on its way to establishing itself and its customer base. It takes at least 3 seasons for a resort to get momentum so this is a shame.

Blue is ideally placed in the North East to serve riders in PA, NJ, DE, VA, DC, and MD so it wouldn't make sense to pull the plug after so much effort. One season of downtime wouldn't effect consumer demand significantly among MTB riders and places like Diablo/Mt. Creek have been successfully operating side by side for many years with great success.

Let's get this thing rolling again in 2012! :)
 

IH8Rice

I'm Mr. Negative! I Fail!
Aug 2, 2008
24,524
494
Im over here now
a water park huh? i guess they are trying to steal some of that Dorney Park business :rofl:


why are some bringing up possible 2012 mtb operations?
 

wfoerk

Chimp
Jan 6, 2010
45
0
Dude, that is a total drag. Thanks, Dan, for all your work. Obviously, the management has no soul. May they drown in their water park.
 

demo 9

Turbo Monkey
Jan 31, 2007
5,910
46
north jersey
It says they want to dedicate all the resources to the waterpark... If biking was making a profit (assuming it was) Isnt that a good resource to fund a waterpark, 1 more year of biking and an additional X dollars can be an additional X waterslides.
 

Hesh To Steel

Monkey
Dec 12, 2007
661
1
Hell's Kitchen
I really wish I had been able to get out to blue more than just once last season. The people there were great and the existing trails were fun, with a ton of potential still available.

Hopefully they can bring bike operations back after the waterpark is established. I would imagine that a place like Mountain Creek which appears to have a robust waterpark business in the summer can afford to eat a loss on Diablo on some days. Some of the people that work there have told me that running the lift is very expensive so it's possible that they take a loss on Diablo more days than most people think. Granted, Diablo's lift is high speed and probably eats more electricity, but it's also probably the park in the Northeast with the most volume. Maybe the addition of a waterpark is, in the long run, a good thing since it can offset the risk of running a bike park. A strong ski business during the winter months combined with a strong waterpark business during the summer can hopefully provide a level of financial stability that will make a smaller venture like a bike park seem much safer.

Maybe someone with direct experience running one of these places can chime in, but I'd guess that between lift operating costs, staff wages, and insurance, very few of these parks are economically viable.

Remember, mountain bikers are a tiny portion of the general population, and we (DHers) are a tiny portion of mountain bikers.
 

demo 9

Turbo Monkey
Jan 31, 2007
5,910
46
north jersey
^ while i dont know anything about how bikeparks work, i would assume (seasonally) that if _______ did not turn a profit, __________ would not be a business, If you owned _____ and you lost money yearly, you wouldnt be open... I know i wouldnt pay X thousand dollars to let people ride every year, no profit, no bikepark... right? The mountains cant possibly be paying to run the lifts. I dont believe that mtn creek pays diablo, i am pretty sure diablo pays diablo.
 

jonKranked

Detective Dookie
Nov 10, 2005
85,883
24,467
media blackout
^ while i dont know anything about how bikeparks work, i would assume (seasonally) that if _______ did not turn a profit, __________ would not be a business, If you owned _____ and you lost money yearly, you wouldnt be open... I know i wouldnt pay X thousand dollars to let people ride every year, no profit, no bikepark... right? The mountains cant possibly be paying to run the lifts. I dont believe that mtn creek pays diablo, i am pretty sure diablo pays diablo.
the mountain runs other activities there which require the lift - disc golf. and i wanna say they do sky rides too. Not sure how their business was set up, whether it was owned by the mountain, or if they just rented lift access from the mountain like diablo does.
 

theranch

Chimp
Dec 30, 2010
4
0
South Jersey
This is really disappointing news as my wife and I just started going to Blue Mt last Sept. We made it back a couple more times and I participated in my first Super D there. I was planning on being at Blue every weekend since I purchased a season pass for 2011.
I was looking forward to many more great memories of riding there. Hopefully they'll bring it back for 2012 along side the waterpark...whatever it is they build for that.

Dan and his crew did a great job with the trails and races and those will sorely be missed this year.
 

Hesh To Steel

Monkey
Dec 12, 2007
661
1
Hell's Kitchen
^ while i dont know anything about how bikeparks work, i would assume (seasonally) that if _______ did not turn a profit, __________ would not be a business, If you owned _____ and you lost money yearly, you wouldnt be open... I know i wouldnt pay X thousand dollars to let people ride every year, no profit, no bikepark... right? The mountains cant possibly be paying to run the lifts. I dont believe that mtn creek pays diablo, i am pretty sure diablo pays diablo.
That's probably a valid way to think about businesses in general, but it doesn't always work out that way. If what I've read is correct, the WNBA has NEVER turned a profit, but David Stern (commissioner of the NBA) keeps the league around. So sometimes profit isn't the only reason to keep something going. Might be something having to do with relationships or public perception.

Other people have mentioned in this thread that a waterpark might encourage them to bring their whole family to the resort so that Dad can race DH while the fam hits the waterslides. In that case, Blue mountain brings in 1 race fee and THREE waterpark tickets as opposed to just the race fee if there was no waterpark (or no money from that family at all if there's a waterpark and no bike park). In that scenario they may be losing money on the small side operation (the bike park) but the side operation might be helping boost profits for the main cash cow (the waterpark).
I'm not saying that that's necessarily how it WILL work, but it's one scenario in which you might keep something around even if it's not making a profit.
 

wfoerk

Chimp
Jan 6, 2010
45
0
Has the management at Blue Mountain not noticed that Dorney Park/Wildwater Kingdom is about 30 minutes away, and Camelback is just 45 minutes away? How do they expect to entice people to pass up established water parks and drive to the boonies for an unproven park? Yes, I've been to Vertical Earth, looked at the parking lot and wondered how they could afford to run the lift, but I don't think a water park is going to be the goose that lays their golden eggs. I guess time will tell...
 

mtnbiker49

Monkey
Jul 12, 2009
242
0
Milford, PA
I guess they have to take away disc golf too. Honestly, some of the business owners in PA are the scummiest around. Dan, you had a great project going and it turned out great. It was only a half hr drive from my house.
 

mattmatt86

Turbo Monkey
Feb 9, 2005
5,347
10
Bleedmore, Murderland
Other people have mentioned in this thread that a waterpark might encourage them to bring their whole family to the resort so that Dad can race DH while the fam hits the waterslides. In that case, Blue mountain brings in 1 race fee and THREE waterpark tickets as opposed to just the race fee if there was no waterpark (or no money from that family at all if there's a waterpark and no bike park). In that scenario they may be losing money on the small side operation (the bike park) but the side operation might be helping boost profits for the main cash cow (the waterpark).
I'm not saying that that's necessarily how it WILL work, but it's one scenario in which you might keep something around even if it's not making a profit.
It's called a Loss Leader and they are prevelant in almost every business scenario. Wendy's for example doesn't make a cent on their 99 cent Junior Bacon Cheeseburger but they are hoping when you order 5 of them at 2am you'll also get a coke which has 96% markup.