I'd be curious to know how much the 2 world championships really affected the demand. I know it would be hard to measure of course, but it would be interesting. I think the hype generated throughout the WC season had a much larger impact the the WCs. I've never considered this when buying a bike but I'm sure I'm influenced to a degree with what I see throughout the season.This is done months before they won 2 world championships, pushing demand through the roof.