The ads for the Juliana Joplin Primeiro probably won't have giant, half-naked, large-breasted women in them. Probably no stripper poles, either. And maybe, if we're lucky, no butterfly orgies. Could this bike--and the marketing strategy behind it--open the door to more female riders? Watch this video to see what our testers thought.
2014 Bible of Bike Tests Roundtable Reels: Juliana Joplin Primeiro
2014 Bible of Bike Tests Roundtable Reels: Juliana Joplin Primeiro