MTBR has been filled to overflowing with insipidness. "What color hubs/frame/headset etc should I get?" "If you don't ride a Nicolai or Knolly you are hack wannabe." "Can I join the super cool hipster 29er club with my new off the shelf big boys bike?" Ad nauseam. Blech.
That whole IBEX mess is well a mess. MTBR lost any credibility that it did have IMO.