On a recent trip to LA, I rented a Ford Fusion. Not a bad car, drove pretty nice but WTF with the climate control and stereo controls? It had satellite radio which I love but I couldn't even figure out how to turn it on. Sure, a few minutes with the owners manual would have cleared up a few things, but I had a tight schedule and ****ing with an owners manual is not what I wanted to be doing. In a well-designed car, this **** would be second nature.
Seriously, user interfaces are what Apple is good at. Companies that are floundering and can't seem to get anything right like Ford - I have a simple solution for you. Fire your current industrial design group and hire someone like Apple or Ideo.
Seriously, user interfaces are what Apple is good at. Companies that are floundering and can't seem to get anything right like Ford - I have a simple solution for you. Fire your current industrial design group and hire someone like Apple or Ideo.