Hey, they gotta keep something in their back pocket so they can release an "updated" version this time next year to cash in on repeat purchases.Yet again companies are still gouging for flash storage $100 to bump to each pricepoint and of course it doesn't have an SDHC or microSDHC (or better yet SDXC) slot as an alternative like almost every other device on the market. Nah people wouldn't want to view the photos right off their digital camera or easily share content. Great that they didn't make things just work and go to microUSB like the rest of the market too.