Well read the whole article another one says:
Hoey added that Apple’s transition to a luxury lifestyle brand means shoppers now expect not just the best design and technology from the company’s products, but the best customer service
If you want to split hairs. English is only my second language but I am pretty sure high-end and luxury is more or less the same. I would actually say high end is above luxury. Or you have a presentation saying the opposite.
If you read what I have already written I have not disagreed with you that things change change quickly even for Apple. Again I am saying your comparison between current Apple and 90s bailout Apple are irrelevant. Two very different companies.
Hoey added that Apple’s transition to a luxury lifestyle brand means shoppers now expect not just the best design and technology from the company’s products, but the best customer service
If you want to split hairs. English is only my second language but I am pretty sure high-end and luxury is more or less the same. I would actually say high end is above luxury. Or you have a presentation saying the opposite.
If you read what I have already written I have not disagreed with you that things change change quickly even for Apple. Again I am saying your comparison between current Apple and 90s bailout Apple are irrelevant. Two very different companies.