So it looks like Bikemag is regularly spitting out news again! Just not their own production though. Kinda like one of those news/viral videos integrators out there. Discovered it by a comment on the Rampage's custom helmets piece on PB.
I honestly thought all operations had stopped pre pandemic...
@slimshady I met with some of the new team last week. They're starting up some operations again. Guessing you'll see more of a mixture of original content and ongoing trends/industry news than the original Bike which was almost exclusively original content. But the new editors are a bunch of outdoor biking enthusiasts so it's not turning into Buzzfeed, either.
I think the editors are going to start showing up around the community, try to engage a bit more. I suggested that, if they have interesting topics that aren't fleshed out enough to warrant a full article, that they bring them to the community for discussion. We'll see what happens - but they are interested in trying to contribute here.
I honestly have no idea how much equity the "Bike Magazine" name has in the market anymore. But it sure has a lot of brand equity in my heart - it is/was a really foundational part of my first years being interested in riding. I still remember the excitement of pulling a new issue from the mailbox and rushing inside to flip through it.
I hope they make a go of it, and not just because they are tied to Ridemonkey.