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Athlete Branding

Discussion in 'Downhill & Freeride' started by zdubyadubya, Mar 12, 2019.

  1. zdubyadubya

    zdubyadubya Turbo Monkey

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    Something occurred to me when I was reading over the factory team roundup at that pink site

    https://www.pinkbike.com/news/the-complete-guide-to-the-2019-world-cup-teams.html

    There are two additional factory teams in addition to Intense which are using Gwin's G-Spec branded components. Whether its the "G mountian" on the TRP stuff or the Eagle logo on the ODI stuff, his personal brand is showing up on bikes in several other team pits. You may think whatever you want about the guy, but putting his personal logo and using his personal branding as the "top of the line" spec of TRPs components (TRPs G-Spec is Shimano's XTR) was friggin genius. One can only imagine that he is getting compensated for this which goes far beyond a normal sponsorship agreement. This brings up two questions for me... can anyone think of a time this has ever been done to this extent before? Secondly, if you were another top 10 rider who competes with Gwin, would you be miffed about running gear with his logo on it? Seems like a strange position to be in... thanking your sponsors... one of whom is your competitor...
     

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  2. 4xBoy

    4xBoy Turbo Monkey

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    Sharpie will fix it.
     
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  3. roflbox

    roflbox roflborx

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    Michael Jordan comes to mind when reading that.
     
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  4. englertracing

    englertracing Monkey

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    Almost every mx handle bar bend has an athletes name attached to it, carmichael bend, reed/henry bend, pistrana bend, and so on, im sure there are guys running a reed bend bar racing against him. There are Emig odi mx grips, not sure why as he isnt relevant.
     
  5. toodles

    toodles Turbo Monkey

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    There's lots of Hill edition Nukeproof stuff doing the rounds, as well as the FiveTen Kovarik, Hill, Macaskill, etc models. Brian Lopes had his own signature Bling Bling tyres for awhile as well.

    I'd be curious to see the input levels the athletes actually have on this stuff. In Gwin's downtime podcast he was saying ODI made a mistake with the original AG-1 grips (i tried them and they were waaaay too hard), and as a result they released the AG-2. He maintains that he won't put his name on anything if he doesn't think it is the best product out there and only when he's contributed to the development. Would be interesting to see his design input on the brakes etc. Wonder whether its just ergonomics or more in-depth stuff like "must not randomly go to the bar like my Saints did"
     
  6. mykel

    mykel Turbo Monkey

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    It would be nice if they did contribute more than...

    "Oooohh - that's a pretty colour; and it goes so well with that typeface font"

    ...but how do you really know?
     
  7. eric strt6

    eric strt6 Resident Curmudgeon

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    my bad I thought you meant this sort of thing

     
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  8. rpet

    rpet Turbo Monkey

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    Hill and Gwin are two racers who I imagine most of the DH field wouldn't mind having their name on parts, particularly the younger riders.

    It is an interesting marketing move in some ways... but on the other hand TRP's market penetration is tiny.
     
  9. jonKranked

    jonKranked Press Button, Receive Stupid

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    Shaun Palmer Factory Olde English 40oz
     
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  10. mykel

    mykel Turbo Monkey

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    For Recreation Only?
     
  11. jstuhlman

    jstuhlman We noticed.

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    Crank n fail needs to pair up Missy Giove with Ratboy to create the ultimate stoner jib-style dh bike, and call it the “Rat Missile”. so many stash compartments and built-in head t00b bong.
     
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  12. wiscodh

    wiscodh Monkey

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    Shut up and take my money
     
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  13. iRider

    iRider Turbo Monkey

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    John Tomac had a bunch of products he endorsed with his name/co-developed.
     
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  14. Mo(n)arch

    Mo(n)arch Turbo Monkey

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    Pro models and signature series are kind of a accolade for the athlete. it is actually pretty common in all kind of board and action sports.
    Usually these are part of contracts and gives the athlete incentives on the sold products.
     
  15. shelteringsky

    shelteringsky Monkey

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    tomac .jpg

    Who could forget the Magnum... Custom super wide BB, proprietary shock and look at that remote reservoir ;)
     
  16. jonKranked

    jonKranked Press Button, Receive Stupid

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    For optimum race day performance
     
  17. iRider

    iRider Turbo Monkey

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    :drool: The orginal shock was a Manitou Bazooka and that bike with X-Vert Carbon would be super cool to own. But it needs the floating brake, otherwise it is scary as hell!
     
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  18. jonKranked

    jonKranked Press Button, Receive Stupid

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    funny this thread got started, and Kyle Strait just today released a pair of signature grips through Sensus.
     
  19. boostindoubles

    boostindoubles Nacho Libre

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    LOL @ rat missile. They could do some pre-rolls and gummi candies.
     
  20. rockofullr

    rockofullr confused

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    Brendog already has some grips... and pedals too I think?
     
  21. jonKranked

    jonKranked Press Button, Receive Stupid

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    I'm holding out for the ratboy signature roor
     
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  22. dump

    dump Turbo Monkey

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    CG had tires... were decent.
     
  23. xy9ine

    xy9ine Turbo Monkey

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    random: i love the death grips.
     
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  24. rpet

    rpet Turbo Monkey

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    Maxxis Lopes Bling Bling
    Was a great tire actually.
     
  25. zdubyadubya

    zdubyadubya Turbo Monkey

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    I didn't realize to the extent that there were so many "signature" items out there, but now that I think about it... yeah there is a ton... but at the same time, i can buy non-branded nukeproof cockpit items, non branded sensus grips, not Brendog signature Deity Blacklabel bars, alternative tires, etc etc... if you want top shelf TRP, its gonna be G-Spec... is that a first for our industry?
     
  26. 4xBoy

    4xBoy Turbo Monkey

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  27. iRider

    iRider Turbo Monkey

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    What about Kenda Tomac Nevegals? Many people forget it was a signature tire. And not many people besides OE speccers want it, so my example might be irrelevant. ;)
     
  28. rpet

    rpet Turbo Monkey

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