I bought some of this stuff the other day. I was a little concerned as it was on the shelf next to Dave's Insanity Sauce and the like, so I thought it might be too hot for me. It's not that hot, though. Similar to Cholula sauce in hotness.
Holy crap it's good stuff. Chipotle peppers are yummy! I start off my day with a breakfast burrito loaded with this stuff. If you can find it, definitely give it a try.
Bite Me