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Chrysler's problem - "We make cars too reliable"

DirtyDog

Gang probed by the Golden Banana
Aug 2, 2005
6,598
0
I saw mention of this but couldn't find the actual transcript yet. Did the Chrysler CEO really say that Chrysler is selling less cars because they have made them so reliable in the past that people don't need to purchase new ones?
 

IH8Rice

I'm Mr. Negative! I Fail!
Aug 2, 2008
24,524
494
Im over here now
your granny is an overweight, old bald guy with his shirt half-unbuttoned and gold chains visible through his chest hair? damn, she is cooler than anyone else in the world...
well shes actually dead, i was just making a point that they do make cool cars, one of which actually has the fastest lap time around the 'Ring. which seems to be a huge debate on how "great" a car is
 

Zark

Hey little girl, do you want some candy?
Oct 18, 2001
6,254
7
Reno 911
What a load of B.S. Congress should monetarily b*tch slap chrysler for such a self serving and bold faced LIE. You want a bailout? Be honest! You make sh*t cars no one wants to f**k'n drive.
 

IH8Rice

I'm Mr. Negative! I Fail!
Aug 2, 2008
24,524
494
Im over here now
I saw mention of this but couldn't find the actual transcript yet. Did the Chrysler CEO really say that Chrysler is selling less cars because they have made them so reliable in the past that people don't need to purchase new ones?
did you find the article yet? cause ive been looking for it too and couldnt find it
 

jimmydean

The Official Meat of Ridemonkey
Sep 10, 2001
43,527
15,752
Portland, OR
I think my friends Durango is on transmission #5. I would have sold it the moment the warranty expired with that record.
 

dante

Unabomber
Feb 13, 2004
8,807
9
looking for classic NE singletrack
actually their bread and butter is the LX cars i.e.: charger, 300, challenger and magnum.
http://www.theautochannel.com/news/2008/09/03/098546.html

Charger sales are mostly due to rental fleets, the Magnum was their 2nd worst seller after the Viper (it's being discontinued, I think), and the Town & Country and the Caravan were the highest sellers (#1 & #2).

edit: that's for the month, YTD the Magnum's #s are a bit better...
 
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Serial Midget

Al Bundy
Jun 25, 2002
13,053
1,897
Fort of Rio Grande
My parents just bought their "retirement" cars. My mom bought a Sebring convertible, my dad bought a Jeep Liberty because they are good to tow behind the motor home...
 

ohio

The Fresno Kid
Nov 26, 2001
6,649
26
SF, CA
For 30 years Chrysler has had brilliant, forward-thinking market strategists and designers, coupled with the ****tiest execution possible.

They brought into the mainstream the SUV, the minivan, the american supercar, the mega-pickup, the american sedan, to name a few. Always at the front of the trend. Unfortunately, they were put together with bubble gum and transmissions that fell off if you sneezed. And the interiors were abominations.

For them to claim that the products were too high-quality either demonstrates that the CEO actually has no clue what the company was really doing right and wrong, or that he considers congress and American public to be even stupider than he is.
 

rockwool

Turbo Monkey
Apr 19, 2004
2,658
0
Filastin
Designwise the big three, and probably foremost Chrysler, have made a great comback this decade after some 20-30 years of mostly design blunders. 80s and 90s was an immitation of Japanese lack of design in an American way, and the seventies was so-so with some wack designs and some nice ones.

Interior designs have pretty much been the worst in the business (dunno about current models), with exception of the Pacer (in yellow exterior) that had a supercool beige interior with native American style patterns on the seats. The corvettes have been OK too.
 

sanjuro

Tube Smuggler
Sep 13, 2004
17,373
0
SF
For 30 years Chrysler has had brilliant, forward-thinking market strategists and designers, coupled with the ****tiest execution possible.

They brought into the mainstream the SUV, the minivan, the american supercar, the mega-pickup, the american sedan, to name a few. Always at the front of the trend. Unfortunately, they were put together with bubble gum and transmissions that fell off if you sneezed. And the interiors were abominations.

For them to claim that the products were too high-quality either demonstrates that the CEO actually has no clue what the company was really doing right and wrong, or that he considers congress and American public to be even stupider than he is.
The K-Car?
 

stevew

resident influencer
Sep 21, 2001
41,360
10,287
mainstream minivan, vw was the first.



 
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rockwool

Turbo Monkey
Apr 19, 2004
2,658
0
Filastin
Such nice chrome details and everything on that VW bus! They should have produced that retro camper bus they had on an autoshow some 5, or so, years back. Instead they came out with the T5, another boring boxtype bus. Design isn't VW biggest quality..
 

rockwool

Turbo Monkey
Apr 19, 2004
2,658
0
Filastin
A normally aspirated Porsche 911 engine from the 60s to 80s would probably fit just fine in that micro bus. :d slurp
 

geargrrl

Turbo Monkey
May 2, 2002
2,379
1
pnw -dry side
Found this on another board, sure it's about Ford but the same concept applies I think...
A Modern Parable.

Honda and Ford decided to have a canoe race. Both teams practiced long and hard to reach their peak performance before the race.

On the big day, Honda won by a mile.

Ford, very discouraged and depressed, decided to investigate the reason for the crushing defeat. A management team made up of senior management was formed to investigate and recommend appropriate action.

Their conclusion was Honda had 8 people rowing and 1 person steering, while Ford had 7 people steering and 2 people rowing.

Feeling a deeper study was in order; Ford’s management hired a consulting company and paid them a large amount of money for a second opinion.

They advised, of course, that too many people were steering the boat, while not enough people were rowing.

Not sure of how to utilize that information, but wanting to prevent another loss to Honda, the rowing team's management structure was totally reorganized to 4 steering supervisors, 2 area steering superintendents and 1 assistant superintendent steering manager.

They also implemented a new performance system that would give the 2 people rowing the boat greater incentive to work harder. It was called the 'Rowing Team Quality First Program,' with meetings, dinners and free pens for the rowers. There was discussion of getting new paddles, canoes and other equipment, extra vacation days for practices and bonuses. The pension program was trimmed to 'equal the competition' and some of the resultant savings were channeled into morale boosting programs and teamwork posters.

The next year the Honda won by two miles.

Humiliated, Ford management laid-off one rower, halted development of a new canoe, sold all the paddles, and canceled all capital investments for new equipment. The money saved was distributed to the Senior Executives as bonuses.

The next year, try as he might, the lone designated rower was unable to even finish the race (having no paddles,) so he was laid off for unacceptable performance, all canoe equipment was sold and the next year's racing team was out-sourced to China.
 

rockwool

Turbo Monkey
Apr 19, 2004
2,658
0
Filastin

rockwool

Turbo Monkey
Apr 19, 2004
2,658
0
Filastin
Found this on another board, sure it's about Ford but the same concept applies I think...
What made Bob Marley the greatest, and to the überclass the most dangerous, political musician was his ability to, better like anybody else, portray easily understood similies.
 
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ohio

The Fresno Kid
Nov 26, 2001
6,649
26
SF, CA
Re: the mini/micro bus - I didn't say Chrysler was the first. I said they were the first to popularize those vehicles for the American market. The Cherokee wasn't the first SUV either; it was the first SUV with broad, mainstream appeal. The RAM wasn't the first massive pickup; it was the first pickup to convince your average consumer (vs. commercial/pro user) that they needed a ridiculously large truck. The Viper came after the Shelby Cobra, the GT40, and a few others but it was the first to strike the balance of accessibility and ultra performance needed for volume sales.

Re: the K car and a few other attempts - part of the reason Chrysler could be at the forefront of trends was that they took more risks than the other two (PT Cruiser, Prowler, Magnum, 300C were all cars the other two never could have introduced). More risk means more success and more failure. The K-car actually did quite well... from wikiP:
The actual K-cars (Dodge Aries, Plymouth Reliant, Chrysler LeBaron, Dodge 400, and, in Mexico, Dodge Dart) sold very well, selling between 280,000 and 360,000 every year from 1981 to 1988, and edging over 100,000 in their final year, 1989. The manual transmission provided acceleration of 0-60 mph in 10 seconds, while the automatic was between 13 and 14 seconds, similar to or better than most competitors, while gas mileage was rated by the EPA at 26 mpg city, 41 mpg highway with the manual transmission.
...
They were also initially very profitable, and Lee Iacocca credited them with allowing Chrysler to pay off its loans early.[3]
I'm not defending Chrysler. I think they build piles of ****. I'm pointing out that they do actually have some strengths but even their management doesn't seem to realize what those are.