Climbing TWE
- Thread starter 6thElement
- Start date
Massive market saturation and overmarketing of mediocre IPAs were just what was sold to 25-45 year old white men before bitcoin and NFTs were there to snag their attention.
Fight me.
Fight me.
Eh, if IPAs were good enough for the OG racist imperial colonizers...
#What Made Milwaukee (Sierra Nevada) Famous Made a Loser out of Me
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www.goodbeerhunting.com
It is against this backdrop that we are given the history of the IPA. Repeated credulously by family and multinational breweries, still recited today by contemporary craft beer businesses, the story goes that brewer George Hodgson, based in Bow, East London, made a new beer that could survive the long voyage to India, and called it an India Pale Ale. It was a turbocharged version of an English Pale Ale, brewed with greater quantities of hops (whose antimicrobial properties helped prevent spoilage), and a higher alcohol percentage to help it weather the time at sea. Today, that tale is so widely known that it has become a legend, the romantic origin story of craft’s favorite beer style.
Unfortunately, that cozy fairy tale glosses over most of the realities of the era.
It is true that the EIC was involved in the shipping of beers to India for soldiers and colonial administrators, but that’s where the IPA’s connection to Indian identity ends. The British viewed Indians as their inferiors, and IPAs were not drunk by most locals—in any case, they were barred from many establishments where white people would drink.
“Colonials living in these countries wanted a bit of the old home taste, whether it’s food or drink. Making beer [locally] would have been very difficult in terms of managing the process of the malting and the wort production,” says Sir Geoff Palmer, who was recently named one of the 100 Great Black Britons, and in April was made Chancellor of Scotland’s Heriot-Watt University. “Today, IPA is just a brand name which people use to sell them. It can’t be described as like those IPAs in terms of ingredients or raw material.”
#What Made Milwaukee (Sierra Nevada) Famous Made a Loser out of Me
++++
Empire State of Mind — Interrogating IPA’s Colonial Identity — Good Beer Hunting
Like most people of color in Britain, I hate being asked where I’m from. I’ve been posed this question by pub landlords, passersby, and, most awkwardly, my partner’s mother. I hear it most often when I venture from London into parts of England where there are fewer non-white faces. It can be asked i
www.goodbeerhunting.com
It is against this backdrop that we are given the history of the IPA. Repeated credulously by family and multinational breweries, still recited today by contemporary craft beer businesses, the story goes that brewer George Hodgson, based in Bow, East London, made a new beer that could survive the long voyage to India, and called it an India Pale Ale. It was a turbocharged version of an English Pale Ale, brewed with greater quantities of hops (whose antimicrobial properties helped prevent spoilage), and a higher alcohol percentage to help it weather the time at sea. Today, that tale is so widely known that it has become a legend, the romantic origin story of craft’s favorite beer style.
Unfortunately, that cozy fairy tale glosses over most of the realities of the era.
It is true that the EIC was involved in the shipping of beers to India for soldiers and colonial administrators, but that’s where the IPA’s connection to Indian identity ends. The British viewed Indians as their inferiors, and IPAs were not drunk by most locals—in any case, they were barred from many establishments where white people would drink.
“Colonials living in these countries wanted a bit of the old home taste, whether it’s food or drink. Making beer [locally] would have been very difficult in terms of managing the process of the malting and the wort production,” says Sir Geoff Palmer, who was recently named one of the 100 Great Black Britons, and in April was made Chancellor of Scotland’s Heriot-Watt University. “Today, IPA is just a brand name which people use to sell them. It can’t be described as like those IPAs in terms of ingredients or raw material.”
You're not wrong. As a bearded guy who liked IPA's back when they were bitter, I was suddenly just another guy indistinguishable from all the IPA-drinking, bearded douchebags when beards became popular and IPA's became fruity.
That said, I still like IPA's, and I still have a beard because my genetics gave me a shitty chin.
Place is silly with'em!
I brewed beer pretty incessantly in my 20s. Partially due to the poverty/volume calculation but also due to the fact that sierra nevada was considered 'craft beer' back then.
It drives me fucking insane that every time I go to buy beer, it's like 80% shitty IPAs that rely on a cute graphic to sell. Damn invasive species.
It's literally worse than when the only thing to buy was miller, busch, and budweiser. Because honestly those taste better than a lot of the $15/6pack bullshit IPAs with a cute little hop flower with sunglasses on it lookin sassy.
I'm totally fine with good beer, including IPAs. But when a beer's only supposedly redeemable trait is that "it is an IPA", the world is again lost.
Seems like this is the bottom line...
Word. The usual place I go to when I want a good beer has a fucking wall of IPA's in cans from breweries I've never even heard of. I'm convinced that there's a windowless concrete tilt-up building somewhere, owned by InBev that's just cranking out IPA's under different labels. I love IPA's, but when I can't find a good (insert any other beer style here) becuase all the shelf real-estate is dominated by IPA's, shit's gone too far.
The hop growers love IPA. Without brewers throwing 5x the necessary hops in the kettle, these hop growers wouldn't own nearly as many jet boats and vacation homes.
As a side note I think we should do this to every thread centered on going uphill on mountainbikes
It's just the right thing to do.
It's just the right thing to do.
I am in full agreeance on this point.
The real problem is, Americans will *NEVER* learn how to brew proper lagers.
I don't know what 'proper' means but it's probably some stupid standard of austro-authenticity that involves leiderhosen
I do know I've had some damn good ones.
Fuck the german pale horse piss. Ever been to Prague?
#cantexplainwhatneedstobeexperiencedinperson
There was a great New Yorker cartoon a number of years ago. An entire block of midtown Manhattan had different Indian restaurant storefronts, but in the entire middle of the block, there was one big kitchen, making vats of Tikka Masala, Vindaloo, butter chicken, naan, etc.
I searched the entire New Yorker database, but couldn’t find it.
I too was a serious amateur brewer in the late 80’s early nineties, those were dark days. I used to roast my own malts, mash then in a lauter tun, etc, etc. At one point my roommate and I had 52 cases and two full size kegs brewing.
The only decent beers available in Syracuse were Guinness, Bass, Pilsner Urquel, Sierra Nevada, Sam Adams, Samuel Smith, Some Scottish Ales, and some random porters. Honestly, a lot of our beers weren’t much better, but we were proud to share them.
Zymurgy, bitches!
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There are some decent American lagers out there, but they’re not brewed by the big guys. However, I’m inclined to believe you.
My grandmother was Czech - does that get me into the good spots in Prague?
The Czechs consume the largest volume of beer per capita in the world so chances are, you can't miss the good spots over there. Heck, even McDonalds serves happy meal with decent beer there (and beer is (or was) cheaper than coke).My grandmother was Czech - does that get me into the good spots in Prague?
My old neighborhood has literally been taken over by breweries and have never found a single interesting beer in any of them. Just waves of IPA. They aren't bad, not hard to make a good one but they are all pretty much the same.
Still better than than what I had to suffer through in Windsor Ontario. Just big brand Canadian piss. There was a brewery in town but they literally used the same mash for every beer and added artificial flavorings, the Kool Aide of beers.
They serve beer at the McDonalds here too. It makes those meals so much more tolerable.
Belgian, Czech or German lagers are all nice and don’t give me the bloated belly like American craft beers. Way better for sports.
Do you guys ever see Jupiler over there?
That sounds quite awful.
I think you spelled 'urban renewal' wrong
Have you met Gary?
It is sold as “boutique” when I see it over here. Drank a lot of it when I lived in Ghent. It was on tap at our local. Don’t think I’ve touched it since leaving…not that its not good, it’s just that there were better options in Germany and it’s not worth the price here in murika.
You would need a couple hundred acres to justify the investment of a legit picking/processing/baler setup.Sounds like I should get into the hop business.
When were you in Ghent? Wife and I visited for a bit back in '99 on our summer Euro holiday... nice town.
Same time. I was working at Uni Ghent / OCAS as a visiting nerd. Mostly we just drank all night and slept in the labs during the day…
On a Mach 4 SL.6ish hours to ride the loop...FKT "route" somehow doesn't ride back to the start point in town, but ends at the tunnel.
Not sure how the FKT segment is 5hr50, yet her time for the ride was 6hr40...
Whole Enchilada - FKT | Strava Ride Segment in Moab, Utah
www.strava.com
Whole Enchilada- FKT - Hannah O's 56.8 mi bike ride
Watch the film: https://www.competitivecyclist.com/sc/hannah-twe-fkt
edit2: messed around for 40 minutes at the start before crossing the segment time and 10 minutes at the end, brings it down to 5hr50...
F-that.