We're going about masks all wrong. Instead of asking or mandating people wear masks, market them to the target (problem) demographic with whatever bullshit it takes to get their attention. Then sell them masks that are a reflection of said bullshit for an inflated price. This way every self-center, knuckle dragger can have their intense, rugged individualism plastered across their face for everyone to admire their Constitutional right to freedom of speech. Get sports teams, auto racing, the NRA, etc. to sell their logo face masks for the same price as one of those coveted baseball caps. Get the economy going, protect each other, and stop the virus.