California-based Computer Sciences Corporation (CSC) has announced its intention to end its sponsorship of Bjarne Riis' ProTour team, Team CSC, once its contract expires at the end of 2008. The company cited "a shift in priorities" in its business' growth strategy as its reason for ending the eight year partnership with the squad.
"Our involvement in the sport of cycling has been a positive and productive experience," said Henrik Bo Pedersen, the CSC executive responsible for overseeing the sponsorship. "We will continue to support the team and exercise our sponsorship rights during the 2008 race season. At the same time, we are committed to helping the team secure a new title sponsor.
Riis was appreciative of the support the software company had given the team over the years. "We've had a long and excellent collaboration with CSC and when it comes to an end after this season we can look back upon eight years that have been very fruitful for both partners," Riis said. "CSC has made it possible for us to reach the highest heights in professional cycling and at the same time we have inspired their 91,000 employees and helped them to develop their client relationships in a very unique way. We're very proud of all we've done together in the past and look forward to sharing a lot of great experiences with CSC this season."