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CSC says bye bye everybody....

DRB

unemployed bum
Oct 24, 2002
15,243
0
Watchin' you. Writing it all down.
http://www.cyclingnews.com/news.php?id=news/2008/mar08/mar14news

California-based Computer Sciences Corporation (CSC) has announced its intention to end its sponsorship of Bjarne Riis' ProTour team, Team CSC, once its contract expires at the end of 2008. The company cited "a shift in priorities" in its business' growth strategy as its reason for ending the eight year partnership with the squad.

"Our involvement in the sport of cycling has been a positive and productive experience," said Henrik Bo Pedersen, the CSC executive responsible for overseeing the sponsorship. "We will continue to support the team and exercise our sponsorship rights during the 2008 race season. At the same time, we are committed to helping the team secure a new title sponsor.

Riis was appreciative of the support the software company had given the team over the years. "We've had a long and excellent collaboration with CSC and when it comes to an end after this season we can look back upon eight years that have been very fruitful for both partners," Riis said. "CSC has made it possible for us to reach the highest heights in professional cycling and at the same time we have inspired their 91,000 employees and helped them to develop their client relationships in a very unique way. We're very proud of all we've done together in the past and look forward to sharing a lot of great experiences with CSC this season."
 

ire

Turbo Monkey
Aug 6, 2007
6,199
4
Not surprising.
:stupid:

All the long time sponsors are pulling out. I'm sure Riis's admission about doping didn't help the situation. It sucks, there will be that much less money floating around now
 

Zutroy

Turbo Monkey
Dec 9, 2004
2,445
0
Ventura,CA
Sponsors come and go, take a look back at the teams around 6 years ago, there are a lot that aren't around. Sponsoring a team is all about marketing, when you don't feel you need the marketing anymore you stop the sponsorship. Some stick around long than other, but very few last a really long time.
 

ire

Turbo Monkey
Aug 6, 2007
6,199
4
Sponsors come and go, take a look back at the teams around 6 years ago, there are a lot that aren't around. Sponsoring a team is all about marketing, when you don't feel you need the marketing anymore you stop the sponsorship. Some stick around long than other, but very few last a really long time.
It still seems (and it could just be me) that more money is leaving than new money coming in.