Check out this Documentry style edit my friends from NFLD made. They talk about the owner of their local shop www.freeridems.com and how the scene was created. Theirs some sick riding in this edit.
http://dylanforbes.pinkbike.com/blog/Summer-of-Summit-Episode-1.html
http://dylanforbes.pinkbike.com/blog/Summer-of-Summit-Episode-1.html