Fixed that picture into classic Evil marketting.
The cold hard reality is the process went like this:
2006: *group of friends, none of which know dick all about bike design except dave: Hey we know Dave, he knows a thing or two about suspension, let's get him to design our bikes up and downy thingamajig (because let's face it, kinematics is a word lost on hipsters)
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-*Pretend engineer at Evil "who needs double shear on redonkulasly short linkages, not I, infact, if we cover it in enough stickers and jizz from our hipster marketting circle jerk, we don't even need to do testing"
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-Profit
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-2012: *The new baus hipster "hey where'd everyone go? I need someone to answer all these phone calls, something about people wanting a bike they payed for or some bull****, god damn conformists, always want something for their money"......"Hey I know...why don't we give them moar pictures? It worked in 06' amirite?"