Youre wrong.
Everybody allready knows chainreactioncycles but nobody is on the Sam Hill/Nukeproof bandwagon yet.
Therefore, if CRC is trying to push Nukeproof sales, it would make more sense in my opinion to give Hill a sexy beast that everybody thinks is hot.
Sure they can slap some stickers on a bike but this is a bit over done in my opinion.
The CRC Marketing team can learn a thing or two here if theyd pay attention.
Do you understand what marketing is? I don't Think so. The main goal for a company like chain reaction is brand awareness and you are correct, almost everybody already knows who chain reaction is but is chain reaction the first place that comes to mind when they want to make a bicycle related purchase? That is the goal of marketing when it come to brand awareness.
P.S. I have a marketing degree from the University at Buffalo School of Management, sorry for the butt hurt.
I know that the RM forum is full of graphic designers, marketing gurus, engineers, personal trainers and fan boyz so you should pool them all together and come up with a better design and business plan for the CrC team and shoot them an emAil.
I'm actually a little stunned that folk are getting sandy vag's over a Nukeproof with ChainReactionCycles written in a (hugely offensive) 4 places on it.
FWIW, I reckon it's eye-catching and in-offensive - job done.
For ****s sake, all this over a post saying that Im not a fan of the design and marketing strategy?
Guess this is a bigger deal for all of you then it is for me.
Enjoy feeling superior over a forum post guys, you win.
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