http://www.cnn.com/2005/SHOWBIZ/Movies/07/26/leisure.gibson.reut/index.html
I think he is just copying Pooty Tang.
The movie is called Apocalypto and is an "adventure" film set 3000 years ago. It is supposedly not religious. Wants to use only locals (Mexico).A year after breaking box-office records with "The Passion of the Christ," which was shot in Aramaic, Latin and Hebrew, Gibson has struck a deal with the Walt Disney Co. to release his next picture in a Mayan dialect.
I think he is just copying Pooty Tang.