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GraphicDesign : Brand guideline

Discussion in 'The Lounge' started by LordOpie, Apr 29, 2008.

  1. LordOpie

    LordOpie MOTHER HEN

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    How come companies don't post any such info on their website?

    For example, we're doing a project for a client who's doing a charity event. The charity is HUGE. Our client gave us their logo. Doing my diligence, I went to the website and there's no info. Our client doesn't care and I really don't feel like I should have to go out of my way to find out what restrictions there are on said logo if it can be distributed high-res without any attached guidelines.

    So why aren't companies posting their Brand book online? (This seems far more common from my experience)
     

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  2. Tame Ape

    Tame Ape BUY HOPE!!!!!!!

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    : canned elitest snob troll response:
     
  3. LordOpie

    LordOpie MOTHER HEN

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    Oh great, I've got another stalker.
     
  4. Jimmy_Pop

    Jimmy_Pop Turbo Monkey

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    does Brands of the World have any one or two color versions of the logo so you can see variations? its good design ethic to call the corporate design deparment or agency on record and track down a designer who would share that info with you. props to you for doing the right thing. sucks doing the right thing.

    http://www.brandsoftheworld.com/
     
  5. LordOpie

    LordOpie MOTHER HEN

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    thanks! I've used BotW many times, but I'm not going to spend more time on it, nor can I trust a third party 100%. The 'right' thing would be to email the charity, but I know that's a futile or exhaustive effort.

    I'm just wondering why corporate websites don't bother posting such info.

    Any guess?
     
  6. Tame Ape

    Tame Ape BUY HOPE!!!!!!!

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    they lazy and its not worth it to spend the $$/hr to bother.
     
  7. G-Cracker

    G-Cracker Monkey

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    Probably because 95% of the general public doesn't care and/or wouldn't understand the page their viewing. And the webmaster would get numerous inquiries about that page? :D Maybe they assume that their artists and outside artists would communicate what needs to be done so why waste a page that will only confuse the general public?

    Honestly, I don't know. If the company/charity cares about their public image, then it's something they should be doing.
     
  8. TN

    TN Hey baby, want a hot dog?

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    Do your clients not have final approval? All of ours do & for the most part they don't give us any guidelines until the first draft is done. :angry:

    I think some companies guard there branding guidelines like it is a damn trade secret or something.


     
  9. TN

    TN Hey baby, want a hot dog?

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    Non-profits are the worst though because most of the ones I have dealt with (locally, the big ones seem OK) don't have a designer on payroll, just an arm chair designer who's main focus is something else but dabbles in PS.
     
  10. LordOpie

    LordOpie MOTHER HEN

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    I can see that, but they spend so much on building the brand book to begin with to let it fall to garbage by unregulated electronic distribution.
     
  11. LordOpie

    LordOpie MOTHER HEN

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    yeah, that's possible.
    Same here.
     
  12. stinkyboy

    stinkyboy Plastic Santa

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    As an agency, it is our job to protect the brands and often have to save the clients from themselves.

    People are morons...
     
  13. LordOpie

    LordOpie MOTHER HEN

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    I'm so disappointed and frustrated working here. The owner LIED to me in the interviews about all kinds of things.

    I'm only staying here cuz of the schedule flexibility.

    Here's the latest...
    I wrote back explaining that we do have a responsibility for logo usage, both legally and ethically as a supposed agency, especially one that is both registered and trademarked. Whatever. They can go fock a donkey.
     
  14. ryebread

    ryebread Monkey

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    Because most employees of any given company (including some that should know better) don't understand what brand means or why its important. They think their brand IS their logo.
     
  15. stinkyboy

    stinkyboy Plastic Santa

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    Seems Jimmy Pop just received some noob ownage.

    :biggrin:
     
  16. LordOpie

    LordOpie MOTHER HEN

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    Was that directed at JP and if so, why?
     
  17. Streamline

    Streamline Spammer Extraordinaire

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    I think this is the case most of the time. It is odd because most designers worth their weight knows what font is what or at least how to find out and they also know how to use the eyedropper tool to get colors. Yeah they may not be 100% accurate but they will be close enough.

    My company guards theirs. They feel that they (stupidly) paid a sh!t ton of money to have a new image created and will not make any of that valuable information available without a request.
     
  18. stinkyboy

    stinkyboy Plastic Santa

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    You mention brand and different colored logos comes up.

    Also, why is this logo "high rez" and not vector?
     
  19. LordOpie

    LordOpie MOTHER HEN

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    Probably cuz I mentioned that in the OP... client wants to use a third party logo in another color than supplied.

    It is, but I was leaving the discussion as layman as possible.
     
  20. TN

    TN Hey baby, want a hot dog?

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    Wow. The reps at your work can get you vector logos?!
    When the AE's here get me logos they go to the web & right click save as & email it on. Yeah, your 180x180 logo is going to look great on a vinyl banner. :rolleyes:

     
  21. LordOpie

    LordOpie MOTHER HEN

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    No, they're dumb, just random luck. Like you, I regularly get web images for "quality" projects.
     
  22. ryebread

    ryebread Monkey

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    I love the one where you ask for the logo and you get a word doc with a jpg placed in it.
     
  23. G-Cracker

    G-Cracker Monkey

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    client: "Can you use Microsoft Publisher files?"

    me: *click* putting gun to my temple....
     
  24. LordOpie

    LordOpie MOTHER HEN

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    Yup! WTF is the point of that? :twitch:
    Or how about, "can you send me a MS Pub file so I can edit the project you've been working on?"