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High Road gets sponsor!!

ire

ire

Turbo Monkey
Aug 6, 2007
6,196
4
That team has to have a lot of cash, T-Mobile paid the remainder of their contract which was supposed to run thru '10

http://www.cyclingnews.com/news.php?id=news/2008/jun08/jun16news2a

High Road introduces sponsor
Team High Road will start the 2008 Tour de France as "Team Columbia"

Team High Road has found a sponsor with Columbia Sportswear Company, a global leader in the active outdoor apparel and footwear industries. The three-year deal will see Team High Road change its name to Team Columbia, starting with upcoming Tour de France on July 5. The team will continue to race under the new name until the end of the season. The new team uniforms will be unveiled in Brest, France on July 3, two days before the start of the Grande Boucle.

The sponsorship agreement runs through 2010 and includes both the men's and women's professional cycling teams, which have won over 70 races combined in 2008 – the most wins of any competing team. In addition, at least 15 riders from Team Columbia are expected to represent their countries in the upcoming Olympics.

Tim Boyle, president and chief executive officer of Columbia Sportswear Company, said that "Columbia Sportswear Company's sponsorship of Team Columbia provides an ideal opportunity to elevate the positioning of Columbia in multiple European markets by communicating our authentic, outdoor, active, American brand to our target demographic."

"This is a partnership with great potential," said High Road Owner Bob Stapleton. "Columbia is a market leader with innovative products, progressive management, and ambitious marketing objectives. We welcome Columbia Sportswear as a key partner for the next several years," Stapleton added.
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Heidi

Heidi

Der hund ist laut und braun
Aug 22, 2001
10,184
797
Bend, Oregon
NICE! I like Columbia Sportswear. We have an outlet here and I just picked up some new shoes. Good for them, that team has a bright future.
 
sanjuro

sanjuro

Tube Smuggler
Sep 13, 2004
17,373
0
SF
What going to be even funnier when they keep wearing MOA (Nalini) cycling clothing.
 
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