Never understood how much cloat they have. A friend sent me this....
Equestrian demographics
Equestrian Sports Participant Demographics (Source: USA Equestrian) profile of 80,000 members and on-site audiences.
* Industry statistics indicate that females comprise the majority (85%) of USAE participants. The average age is 39 years old.
* Estimated consumer expenditures by USAE membership each year: $2 billion.
* 40% report an individual income in excess of $150,000 per year
* 80% have a minimum four-year college degree
* The average home value is $412,000
* 81% own their primary residence
* 15% own a second home
* 43% travel on airlines more than 16 times a year
* 78% are members of frequent flier program
* 97% hold one or more credit cards
* 55% of the automobiles owned were purchased last year
* Average number of equestrian events participated in each year: 14
* Average number of horses owned: 5*
*Information taken directly from Stadium Jumping Inc.
Cycling demographics
Cycling Demographics for U.S. 2003*2
* Cycling is the 2nd most popular recreational activity in the U.S.
* 64,300,000 recreational cyclists
* 55% of recreational cyclists are women
* Median age of recreational cyclists is 32
* Median Household income of recreational cyclists is $60,000
* 70% of recreational cyclists have a college degree
* 72,000 licensed racers (Texas is ranked 3rd in number of licensed racers)
* Median age of racers is 34
* Median household income of racers is $75,000
* 81% of racers have a college degree
* 27% have a post-graduate degree
* 87% are male
* 57% work in a professional or managerial capacity
* The mean price of a racing bike is $3,500
In my state NY there are 6 million recreational cyclists with 2.1 million off road cyclists (seems kind of high to me...). There are 39,000 active equestrian related activity participants and that figure includes spectators. More miles of trails are open to equestrians then off road cyclists?? 71% of all trails maintained either public or private are open to equestrian related activities. Only 22% of all trails maintained either public or private are open to off road cyclists. Isn't that f'd up? We need to get our **** together and take over the world. Were huge...jdcamb
Equestrian demographics
Equestrian Sports Participant Demographics (Source: USA Equestrian) profile of 80,000 members and on-site audiences.
* Industry statistics indicate that females comprise the majority (85%) of USAE participants. The average age is 39 years old.
* Estimated consumer expenditures by USAE membership each year: $2 billion.
* 40% report an individual income in excess of $150,000 per year
* 80% have a minimum four-year college degree
* The average home value is $412,000
* 81% own their primary residence
* 15% own a second home
* 43% travel on airlines more than 16 times a year
* 78% are members of frequent flier program
* 97% hold one or more credit cards
* 55% of the automobiles owned were purchased last year
* Average number of equestrian events participated in each year: 14
* Average number of horses owned: 5*
*Information taken directly from Stadium Jumping Inc.
Cycling demographics
Cycling Demographics for U.S. 2003*2
* Cycling is the 2nd most popular recreational activity in the U.S.
* 64,300,000 recreational cyclists
* 55% of recreational cyclists are women
* Median age of recreational cyclists is 32
* Median Household income of recreational cyclists is $60,000
* 70% of recreational cyclists have a college degree
* 72,000 licensed racers (Texas is ranked 3rd in number of licensed racers)
* Median age of racers is 34
* Median household income of racers is $75,000
* 81% of racers have a college degree
* 27% have a post-graduate degree
* 87% are male
* 57% work in a professional or managerial capacity
* The mean price of a racing bike is $3,500
In my state NY there are 6 million recreational cyclists with 2.1 million off road cyclists (seems kind of high to me...). There are 39,000 active equestrian related activity participants and that figure includes spectators. More miles of trails are open to equestrians then off road cyclists?? 71% of all trails maintained either public or private are open to equestrian related activities. Only 22% of all trails maintained either public or private are open to off road cyclists. Isn't that f'd up? We need to get our **** together and take over the world. Were huge...jdcamb
