[Bad Ronald]

Hence why companies like C'dale focused on dirt demo. They require a waiver to be signed when testing a bike. They had over 1300 waivers by time the two days were over and done with. That is definately something to be proud of and probably translated to more orders than trying to fish for new dealers on the show floor or convince current ones to buy more.

 

[spookydave]

I always hated statistics, not sure why. Took enough diff eq instead.

But I still don't believe anything close to an accurate number can be produced.

Advertising and marketing is a combined effort. Any one customer may have been exposed to many or all of your marketing efforts. Which one convinced them to buy?

Advertising and marketing is a 50/50 deal. Only 50% of it works at any given time. You just don't know what that 50% will be so ya gotta try and do it all. lol