the answer is clearly the iPod:
http://tinyurl.com/mglzh
http://tinyurl.com/mglzh
the AP said:SAN JOSE, Calif. (AP) -- Move over Bud. College life isn't just about drinking beer. In a rare instance, Apple Computer Inc.'s iconic iPod music player surpassed beer drinking as the most "in" thing among undergraduate college students, according to the latest biannual market research study by Ridgewood, N.J.-based Student Monitor.