To their bottom line it probably was. Gravel is the new hotness for roadies now that they've realized pedaling on asphalt is kinda boring.gravel was more important
The market for (gravel) road bikes and groupsets is probably like 50x bigger than it is for DH bikes, at least based on what a Specialized rep told me about their sales (that was 2016, but the numbers were roughly for every Demo they sold, they sold 5 Enduros, 10 Epics, and 50 Tarmacs/Venge/Roubaix's).