Does anyone know the reason for this endorsment besides the obvious millions and millions of dollars involved?
http://www.maxxis.com/sponsorship/riders_profile_details.asp?id=155
"Figure Skating Champion Michelle Kwan to Endorse Maxxis:
A champion deserves only the best and thats why Maxxis was a natural choice for figure skating champion Michelle Kwan. Maxxis has announced a multi-year endorsement deal with Kwan, whose latest victory came at the U.S. Figure Skating Championships in Portland, Oregon, January 16.
The most decorated figure skater in U.S. history, Kwan has won 43 major titles, including five World Championships and eight consecutive and nine overall U.S. National Championships. She has also won two Olympic medals, a silver in 1998 and a bronze in 2002. She is the only woman in figure skating history to reclaim the World title three times and her 57 perfect 6.0 scores are the most ever awarded in the sport.
The new relationship with the internationally renowned Kwan is the latest step in Maxxis global branding efforts. Maxxis is pleased to welcome Michelle Kwan to the Maxxis family and wishes her the best in all of her upcoming skating competitions."
Oh, and don't forget to download the exclusive Michelle Kwan/Maxxis poster! Control in Motion
http://www.maxxis.com/sponsorship/riders_profile_details.asp?id=155
"Figure Skating Champion Michelle Kwan to Endorse Maxxis:
A champion deserves only the best and thats why Maxxis was a natural choice for figure skating champion Michelle Kwan. Maxxis has announced a multi-year endorsement deal with Kwan, whose latest victory came at the U.S. Figure Skating Championships in Portland, Oregon, January 16.
The most decorated figure skater in U.S. history, Kwan has won 43 major titles, including five World Championships and eight consecutive and nine overall U.S. National Championships. She has also won two Olympic medals, a silver in 1998 and a bronze in 2002. She is the only woman in figure skating history to reclaim the World title three times and her 57 perfect 6.0 scores are the most ever awarded in the sport.
The new relationship with the internationally renowned Kwan is the latest step in Maxxis global branding efforts. Maxxis is pleased to welcome Michelle Kwan to the Maxxis family and wishes her the best in all of her upcoming skating competitions."
Oh, and don't forget to download the exclusive Michelle Kwan/Maxxis poster! Control in Motion
neaky: