i’m having our local decal dude make some up...want one on teh bikeThat's (I believe) from a shop in Wilson, Wy. Their competition had shirts, hoodies, and stickers that said "Eat Food, Chop Wood, Ride Bikes".
The owner of Wilson Backcountry Bikes thought that was really sissy, namby pamby Zen bullshit...so had these stickers made in response.
Unless there is another backstory.