Any true DorkMonkey measures both!The number i look at is the measurement from the centre of BB to the centre of the top of the headtube. It is a bit more fiddly to measure/describe but more accurately reflect the hand-foot distance which is what I'm concerned with. You can calc it using right angle triangle math for reach and stack, or just measure.
If you use the bottom of the head tube, the change in the HT length can make a decent difference on a modern slack bike. I know its pedantic but hey - this is RideMonkey
They have the same stack