In a nod to the Secret antiperspirant ads from the 1970s (<em>Strong enough for a man, but PH-balanced for a woman!</em>), SRAM recently unveiled its new X0-level hub, which they claim is "light enough for XC, but strong enough for All-Mountain."
News: SRAM Releases X0 Hubs
News: SRAM Releases X0 Hubs