NiteRider Nabs eBay Resellers
AUGUST 17, 2004 -- SAN DIEGO, CA (BRAIN)--Light maker NiteRider recently busted a number of retailers selling its product on eBay--a practice forbidden by the company's dealer agreement.
"In this latest investigation, we caught four more illegal dealers," said Kevin Lunau, NiteRider's president. "Over the last year, we have developed several different techniques for positively identifying these people that are breaching our [dealer] agreements."
Seven parties were found to be selling NiteRider product at deep discounts, another violation of the company's dealer agreement. These "dealers" provided no physical storefront, catalog or mainstream promotions to support and service customers.
NiteRider immediately terminates its business dealings with companies found in breach of the dealer agreements, Lunau said.
"It is very important to us that legitimate NiteRider dealers are protected against gray market sales," Lunau said. "We are doing everything possible to ensure that all NiteRider dealers abide by our agreements and that dealers have the best opportunities to offer the level of sales and service customers demand for our products."
AUGUST 17, 2004 -- SAN DIEGO, CA (BRAIN)--Light maker NiteRider recently busted a number of retailers selling its product on eBay--a practice forbidden by the company's dealer agreement.
"In this latest investigation, we caught four more illegal dealers," said Kevin Lunau, NiteRider's president. "Over the last year, we have developed several different techniques for positively identifying these people that are breaching our [dealer] agreements."
Seven parties were found to be selling NiteRider product at deep discounts, another violation of the company's dealer agreement. These "dealers" provided no physical storefront, catalog or mainstream promotions to support and service customers.
NiteRider immediately terminates its business dealings with companies found in breach of the dealer agreements, Lunau said.
"It is very important to us that legitimate NiteRider dealers are protected against gray market sales," Lunau said. "We are doing everything possible to ensure that all NiteRider dealers abide by our agreements and that dealers have the best opportunities to offer the level of sales and service customers demand for our products."