Anheuser-Busch To Debut Souped-Up Beer
POSTED: 9:51 am EDT October 5, 2004
ST. LOUIS -- It's beer with a little extra kick.
AP Image
B-to-the-E
Anheuser-Busch is looking to add some oomph to the beer market. Come November, the world's largest brewer looks to introduce its latest beer. It's called B-to-the-E -- the "B" for beer, the "E" for something "extra." That extra is caffeine, herbal guarana and ginseng.
A can of B-to-the-E has about the same amount of caffeine as a cup of coffee. The St. Louis brewer is hoping the spiked brewskis will appeal to 20-something drinker and will attract drinkers who normally might turn their noses up at beer.
Anheuser-Busch said the beverage will be slightly sweet but tart, coming in the aromas of blackberry, raspberry and cherry.
And it will be targeted to consumers ages 21 to 27, ostensibly those looking for something zippy in their highly-social, fast-paced lifestyles. Anheuser-Busch said each can of the B-to-the-E beverage would pack 22.8 carbs, along with 6.6 percent alcohol by volume, 54 milligrams of caffeine and 203 calories.
The beer joins Anheuser's own Bacardi malt beverages -- and it faces competition from alcohol-free energy drinks used as mixers in clubs.
The drink will be produced at the company's Houston brewery.
Pricing hasn't been announced. The company is waiting for government approval and wants to have the new brew in stores next month.
POSTED: 9:51 am EDT October 5, 2004
ST. LOUIS -- It's beer with a little extra kick.
AP Image
B-to-the-E
Anheuser-Busch is looking to add some oomph to the beer market. Come November, the world's largest brewer looks to introduce its latest beer. It's called B-to-the-E -- the "B" for beer, the "E" for something "extra." That extra is caffeine, herbal guarana and ginseng.
A can of B-to-the-E has about the same amount of caffeine as a cup of coffee. The St. Louis brewer is hoping the spiked brewskis will appeal to 20-something drinker and will attract drinkers who normally might turn their noses up at beer.
Anheuser-Busch said the beverage will be slightly sweet but tart, coming in the aromas of blackberry, raspberry and cherry.
And it will be targeted to consumers ages 21 to 27, ostensibly those looking for something zippy in their highly-social, fast-paced lifestyles. Anheuser-Busch said each can of the B-to-the-E beverage would pack 22.8 carbs, along with 6.6 percent alcohol by volume, 54 milligrams of caffeine and 203 calories.
The beer joins Anheuser's own Bacardi malt beverages -- and it faces competition from alcohol-free energy drinks used as mixers in clubs.
The drink will be produced at the company's Houston brewery.
Pricing hasn't been announced. The company is waiting for government approval and wants to have the new brew in stores next month.
