I like this....
How does a synthetic shift cable that will never rust, doesn't stretch, and is made of the same material that holds the wheels on a Formula One car on in the event of an accident, sound to you? With 10,000 PBO fibers hidden within the length of a single cable, Powercordz have brought high tech to our simple cables.
http://www.pinkbike.com/news/power-cordz-review-2010.html
How does a synthetic shift cable that will never rust, doesn't stretch, and is made of the same material that holds the wheels on a Formula One car on in the event of an accident, sound to you? With 10,000 PBO fibers hidden within the length of a single cable, Powercordz have brought high tech to our simple cables.
http://www.pinkbike.com/news/power-cordz-review-2010.html