I hang out with a bunch of the Asheville YouTubers, and they tend to be a lot of fun to ride with!so where's your uTūb channel?
How many actual bike manufacturers are there, not decal appliers?So people want the bikes to be cheaper, the wages for the staff to be way higher, and they want the athletes/ambassadors to be paid way more...
The only way this works is with less bike brands.
Over a scale-able volume, very few. Importers don't need to have the same ecosystem around them as an actual manufacturer, as much as that will break some hearts.How many actual bike manufacturers are there, not decal appliers?
@buckoW probably makes more bikes than some big manufacturers.Over a scale-able volume, very few. Importers don't need to have the same ecosystem around them as an actual manufacturer, as much as that will break some hearts.
Reece Wallace seems to be getting some sweet dollar from somewhere. Buying and renovating a house and having (multiple?) light aircraft..that’s not cheap.
Guerilla GravityHow many actual bike manufacturers are there, not decal appliers?
Believe it or not, the Dutch royal family does not really care about expanding manufacturing capability of one of it's acquisitions...would not be the least bit surprised to see the manufacturing outsourced and the existing assets sold.Guerilla Gravity
BTR
That's all you need.
Unless you need a dh bike, then you're fucked.
Last I knew santa cruz made their own stuff. But that was a few years ago and I'm not going to look, because everything good always goes to shit. Nothing called Pom Holdings could ever lead to good.
So people want the bikes to be cheaper, the wages for the staff to be way higher, and they want the athletes/ambassadors to be paid way more...
The only way this works is with less bike brands.
Unless you're in yurp since then you are paying import taxes.Guerilla Gravity
BTR
That's all you need.
Unless you need a dh bike, then you're fucked.
Last I knew santa cruz made their own stuff. But that was a few years ago and I'm not going to look, because everything good always goes to shit. Nothing called Pom Holdings could ever lead to good.
Eh no I'd prefer kids did not make my high-dollar hobby parts with whips behind them under environmentally dangerous conditions in a country that China effectively owns. I know it's a lot to ask. Hope and a few others seem to do it.....Also, advertising $$$ is how you pay athletes, not the nickels and dimes the Cycling community pulls in each quarter. I would suggest USA Tobacco, Pfizer, PornHub and any of the 3 significant Cartels to start.So people want the bikes to be cheaper, the wages for the staff to be way higher, and they want the athletes/ambassadors to be paid way more...
The only way this works is with less bike brands.
How much of a premium are you willing to pay for that?Eh no I'd prefer kids did not make my high-dollar hobby parts with whips behind them under environmentally dangerous conditions in a country that China effectively owns. I know it's a lot to ask. Hope and a few others seem to do it.....Also, advertising $$$ is how you pay athletes, not the nickels and dimes the Cycling community pulls in each quarter. I would suggest USA Tobacco, Pfizer, PornHub and any of the 3 significant Cartels to start.
While what you say is true it doesn't adress the key issue here.So, as someone who has evaluated a ton of professional athlete proposals, here is the thing.
Just like in the real world, you are only going to get compensated for the value you bring. And the problem, more often than not, is that Athletes are TERRIBLE are articulating and/or delivering value!
These days, companies are willing to pay for, essentially, three things:
(1) results at the highest level (ie podiums at world cups)
(2) traffic to their website (ie social media integrations)
(3) content marketing campaigns (ie videos and pictures the brand can repurpose)
Conceptually, It isn't super hard really. Deliver value on one or more of those three things. Articulate what you did and how well you did it. Those that can do this can earn a living wage. And those that can't aren't really doing the job, so why should they get paid a FT salary?
What is the difference between a Hobby and a job? For a job, you are good enough at the activity for someone to pay enough to support your self.
there is plenty of money in marketing budgets. It’s just that nobody in their right mind is going to distribute it to areas that can’t be shown to create value (ie can’t be justified). Otherwise, that marketing director will be fired.While what you say is true it doesn't adress the key issue here.
One thing is how good athletes are at delivering value, another one is how bigis the sponsorship money pool and how it's distributed among athletes. Sure we don't have full data so we may be biased here but it seems like the industry is fairly top heavy.
I 100% understand why athletes don't get paid more. Doesn't change the fact I want them to get paid more. I used to run marketing strategy and generally I agree with what you are saying. It often makes way more sense to go with other options of reacing your customers.there is plenty of money in marketing budgets. It’s just that nobody in their right mind is going to distribute it to areas that can’t be shown to create value (ie can’t be justified). Otherwise, that marketing director will be fired.
athletes are collectively competing against Google, Meta, Endemic campaigns, PR, etc for overall budget allocation and value justification. If and when they can show commensurate value, they can access Google/FB/etc budgets and not just get a free bike and a few appearance fees.
It is top heavy like every performance industry. in A big company sales organization, there are many Jr SDR’s making peanuts, and a couple sales execs making exponentially more. Compensation in a performance industry is proportionate to the value you create.
the top tip-earners at a fancy restaurant do it by playing the game: pushing the $85 steak dinner and several bottles of wine. Pinkbike’s pay scale report is a referendum on how well athlete's know how to play the game.
As Shannon sharpe says, professional athletes have to keep updating their resume.
So, as someone who has evaluated a ton of professional athlete proposals, here is the thing.
athletes are collectively competing against Google, Meta, Endemic campaigns, PR, etc for overall budget allocation and value justification. If and when they can show commensurate value, they can access Google/FB/etc budgets
for sure. We are definitely agreeing.I 100% understand why athletes don't get paid more. Doesn't change the fact I want them to get paid more. I used to run marketing strategy and generally I agree with what you are saying. It often makes way more sense to go with other options of reacing your customers.
Though I would not agree it's top heavy like every performance industry. Hell even old timey DH during Grundig/Eurosport days used to be more even, at least that's what the riders claimed. Not to mention different sports have different spreads though usually the ones with the most equitable pay are either unionized or old sports. New sports usually are more top heavy (MMA is a great example)
Haha!So you're telling me if I submit one to GG, you're the one who has to read it?
yeah now you dunnit, you fucked
Haha!
I actually do more on the other side of the table (helping athletes prepare pitches) these days, lol
Yeah that's true. It's a bit sad we won't see dumb money here since the sport would benefit with no downsides instead of my industry which resulted with shit movies (and quibis...) being made because there is a limit on the number of talented creative people and more money doesn't mean they can produce more.for sure. We are definitely agreeing.
I would just add that marketing looks a lot different now (social media) vs the 90s (tv and print) + the sport itself isn’t in a hyper growth phase trying to be the next skateboarding/snowboarding mainstream action sport, trying to figure out who the next Sean Palmer/missi giove is going to be, so the budgets and access to dumb-money venture capital just aren’t the same.
A fun job. My GF did it for 1 athlete for a while while she was preparing to beat a freediving world record, essentially acting as a manager. Kinda jelly I have to say. I know RB has some nice jobs on the aplication reading front.Haha!
I actually do more on the other side of the table (helping athletes prepare pitches) these days, lol