ESPN X GAMES TO ADD RALLY CAR RACING TO ITS SPORT LINEUP
Rally Car Part of X Games 12 in Los Angeles August
3-6, 2006
ESPN X Games, the premier action sports event in the
world, will add the sport of Rally Car racing to its
sports lineup, starting with X Games 12 to be held
August 3-6, 2006, it was announced today by Ron
Semiao, senior vice president, ESPN Original
Entertainment. X Games 12 will air live on ESPN and
ABC Sports from its home in Los Angeles, Calif.
Rally Car Racing features a driver and co-driver
racing street legal cars on closed sections of roads
called stages. The goal in rally is to accumulate
the lowest elapsed driving time on a prescribed
course. The co-driver navigates the course and
communicates upcoming road conditions to the driver,
so that a high rate of speed can be maintained around
and over natural obstacles such as blind crests,
jumps, hairpin turns, dips, etc.
Rally Car Racing is a sport we have been watching
for some time now, explained Semiao. We feel it
matches our existing X Games audience while having the
ability to attract new viewers, as well. Rally Car
Racing is incredibly dynamic and exciting. ESPN is
committed to motor sports as evidenced by our
acquisition of NASCAR and its return to ESPN in 2007.
Adding Rally Car Racing to the X Games furthers our
goal of always looking to progress the event and the
world of action sports.
The X Games rally will encompass two days of
competition, featuring six scenic rally stages on
Friday, Aug. 4 and a Super Special timed event in a
stadium setting on Saturday, Aug. 5.
Bringing some of the worlds best rally competitors
in front of the X Games viewing audience is a huge
step for our sport, said J.B. Niday, Managing
Director of Rally America, the sport organizer for the
event. Were packaging a diverse and exciting rally
into two days of action-packed entertainment, and
were sure X Games fans will be able to see and feel
the intensity of rally car racing.
Details on the complete format, teams, location,
tickets, etc. are forthcoming later this spring.
ESPN, The Worldwide Leader in Action Sports, first
developed its X Games franchise in 1995. Today the X
Games and Winter X Games are the biggest action sports
events in the world. As part of the ESPN Original
Entertainment division, X Games, Winter X Games and
All Access are just some of the original action sports
programming currently shown on ESPN and ESPN2. The
brand has also grown to include international X Games
events, EXPN.com, EXPN Radio, the large format film
ESPN's Ultimate X, and various X Games-branded retail
products. X Games will remain in Los Angeles through
2009.
going mainstream!:hot: :hot: :hot:
Rally Car Part of X Games 12 in Los Angeles August
3-6, 2006
ESPN X Games, the premier action sports event in the
world, will add the sport of Rally Car racing to its
sports lineup, starting with X Games 12 to be held
August 3-6, 2006, it was announced today by Ron
Semiao, senior vice president, ESPN Original
Entertainment. X Games 12 will air live on ESPN and
ABC Sports from its home in Los Angeles, Calif.
Rally Car Racing features a driver and co-driver
racing street legal cars on closed sections of roads
called stages. The goal in rally is to accumulate
the lowest elapsed driving time on a prescribed
course. The co-driver navigates the course and
communicates upcoming road conditions to the driver,
so that a high rate of speed can be maintained around
and over natural obstacles such as blind crests,
jumps, hairpin turns, dips, etc.
Rally Car Racing is a sport we have been watching
for some time now, explained Semiao. We feel it
matches our existing X Games audience while having the
ability to attract new viewers, as well. Rally Car
Racing is incredibly dynamic and exciting. ESPN is
committed to motor sports as evidenced by our
acquisition of NASCAR and its return to ESPN in 2007.
Adding Rally Car Racing to the X Games furthers our
goal of always looking to progress the event and the
world of action sports.
The X Games rally will encompass two days of
competition, featuring six scenic rally stages on
Friday, Aug. 4 and a Super Special timed event in a
stadium setting on Saturday, Aug. 5.
Bringing some of the worlds best rally competitors
in front of the X Games viewing audience is a huge
step for our sport, said J.B. Niday, Managing
Director of Rally America, the sport organizer for the
event. Were packaging a diverse and exciting rally
into two days of action-packed entertainment, and
were sure X Games fans will be able to see and feel
the intensity of rally car racing.
Details on the complete format, teams, location,
tickets, etc. are forthcoming later this spring.
ESPN, The Worldwide Leader in Action Sports, first
developed its X Games franchise in 1995. Today the X
Games and Winter X Games are the biggest action sports
events in the world. As part of the ESPN Original
Entertainment division, X Games, Winter X Games and
All Access are just some of the original action sports
programming currently shown on ESPN and ESPN2. The
brand has also grown to include international X Games
events, EXPN.com, EXPN Radio, the large format film
ESPN's Ultimate X, and various X Games-branded retail
products. X Games will remain in Los Angeles through
2009.
going mainstream!:hot: :hot: :hot: