American's need to hear stories of others because they're not busy writing ones of their ownYes, competition creates additional drama. Absolutely. Thrill of victory, agony of defeat, etc. People get kicks out of seeing other people handle (or fail to handle) high-pressure situations. Lots of people are interested in that aspect.
A Rampage without a winner will be a less dramatic Rampage. But I'm not saying that's a bad thing - it would be good to have less drama over the weather, judging, etc., and focus purely on the riding. I'm all for it. I just don't know if the money will flow into the event without the drama of competition.