My fav so far -
Vorsprung
2/26/2021 2:56pm
I usually refrain from commenting critically on other companies' press releases, however there is a huge amount of straight up bullshit in there as pertains to physics claims. For starters, a falling rate rear end (ie leverage ratio increasing as the suspension compresses)... about the only thing the suspension/framebuilding parts of the bike industry have broadly come to a consensus on is that a straight up falling rate is really not a good idea. Among a great many other things, on their DSSP marketing page they've got a graph of the "shock characteristic" from Linkage, but evidently haven't realised that graph doesn't have anything to do with the frame, it is a graph of the shock's spring curve that you input into the program. They're also claiming that their singlepivot is inherently superior to other singlepivots, for Reasons (TM). A huge chunk of the talk about handling (taken from their web page) is also just straight up BS, for example the "axle force line" is not a thing. They've got force vector lines drawn all over the place in ways that are meaningless.
