Around here, Bitys are cheaper than most IPAs and specialty beers and the not so tasty fancy shitaqua. I'm pretty lucky having Bayern in my hood. Their Helles rocks and I get short pours for $20/case. I occasionally get Bitburger or Lite but I mainly stick to Pilsner and Helles with their seasonal offerings sprinkled in. I used to like IPAs but now they screw up my gut.