[-dustin]

ABC News posted a dandy article on the heels of the upcoming "Red" marketing exposion.

www.joinred.com

http://abcnews.go.com/WNT/story?id=2560199&page=1&CMP=OTC-RSSFeeds0312

"Really and truly, the question is, is it really heightening awareness? Or is it just companies using this as a vehicle to promote their own sales?" said marketing analyst Karen Frank.

In 2004, 3M, the company that makes Post-it Notes, budgeted $500,000 to unveil its pink campaign by hanging what it touted to be the world's largest pink ribbon in New York's Times Square.

The campaign definitely captured publicity and profits. By mid October, the company's sales had reportedly exceeded expectations by 80 percent.

"These pink ribbon campaigns often mean much more to the corporate bottom line than they do to people living with breast cancer," said Barbara Brenner, the executive director of Breast Cancer Action, a national organization committed to helping those living with the disease.

tomorrow on Oprah, Apple/ Bono will announce the Red iPod Nano - $10 of the regular purchase price will go towards "Red".
edit--

maybe i should've thrown this in with one of the King Pink threads...

 

[DRB]

I think those greedy corporations should keep their money.