[MTB_Rob_NC]

Jack D vs Bud it doesn't get any more American

http://www.sun-sentinel.com/business/local/orl-bk-spt-nascar111004,0,7523030.story?coll=sfla-business-front
NASCAR lifts ban on liquor sponsorship



The Associated Press

November 10, 2004, 1:33 PM EST

DAYTONA BEACH -- NASCAR returned to its roots Wednesday by lifting a ban on liquor ads on cars, opening the door for teams to be sponsored next season by distilled spirits.

"We felt the time was right," NASCAR president Mike Helton said. "Attitudes have changed, and spirits companies have a long record of responsible advertising."

NASCAR already allowed beer companies into the sport. Budweiser sponsors Dale Earnhardt Jr.'s car, for example, and Busch sponsors a lower-tier racing series.

But NASCAR restricted what liquor companies could do, most recently denying a bid from Roush Racing in June to put a liquor company on the car that Jeff Burton drove. International Speedway Corp., a sister company also owned by NASCAR's founding France family, has agreements with Crown Royal, however.

Liquor company Diageo immediately announced Wednesday that it will sponsor a team next season.

NASCAR has been trying to shed its image as a sport that traces its roots to Good Ol' Boys running moonshine through the hills of Georgia and the Carolinas.

Enjoying tremendous growth in mainstream popularity lately, the racing league landed a $2.8 billion television contract with NBC and Fox that began in 2001, and this season switched the sponsorship of its top division from cigarette-maker R.J. Reynold's Winston brand to telecommunications giant Nextel.

As part of the whole scrubbing-up process, Helton told drivers in February to watch their language on radio and television, and Earnhardt Jr. was fined and lost points for uttering a vulgarity in a postrace interview on TV.

Helton said any liquor companies entering NASCAR must follow advertising guidelines set by the sanctioning body.

"Any spirits company involved in NASCAR will have marketing campaigns strongly grounded in responsibility and will follow advertising and marketing guidelines set by NASCAR that are consistent with the Distilled Spirits Council's advertising code," Helton said. "Spirits companies are recognized as leaders in responsibility."

NASCAR's review before deciding to lift the ban included outreach to advocacy groups such as the National Commission Against Drunk Driving and industry groups such as the Distilled Spirits Council of the United States.
Copyright © 2004, The Associated Press

 

[stosh]

no idea what that article is about

 

[MTB_Rob_NC]

no idea what that article is about

NASCAR is now allowing hard liquor to sponsor cars

 

[zod]

This deal comes a little late for one driver (can't remember who now). He had a hard liquor sponsor lined up for the whole year and NASCAR shot it down....

 

[escapeartist]

and i thought this was gonna be another George Bush Wins the Election thread...

 

[laura]

NASCAR is now allowing hard liquor to sponsor cars

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAhahahahahahahahahahahahahah
ahahahahahahahahahahahahahahahahahahahahahahahaha

this is the best pointless article posted, EVER!

 

[Curb Hucker]

BWAHAHAHAHAHAHAHAHAHAHAHAHAHAhahahahahahahahahahahahahah
ahahahahahahahahahahahahahahahahahahahahahahahaha

this is the best pointless article posted, EVER!

when the words: NASCAR, Hard Liquor and Cars are in the same phrase you know the article means nothing to anybody north of texas

 

[mack]

Nascar is the goat footed beast. :devil: