Let's just say advertisers have much more weight at a magazine like MBA than you can ever imagine.
i did not say it was big news, just that i liked it
I wasn't speculating they didn't have weight. I know how much weight they have, I know how it is with 2 of our local mags. What I was suggesting was that I see no reason for some of the stuff he pushed for (ie. black diamonds, uphill dh bike testing, the whole ignored whistler community outrage some time ago).
), but I've always wanted more of them - something that I alone can't accomplish. More original PB content, especially tests and technical stuff, means less press-release crap and other low quality news that you can see on every other single site.Expect more of everything. You've no doubt seen that we've been focusing more on the AM side of things in the last year but that will change... even more AM, much more DH content, and even some proper XC stuff. You'll also start to see weekly (if not even more) product tests on parts and accessories. I'm super excited about what's to come!
Mr Levy all you need to do is get him to pick up a torch again. Make a HT DJ frame for the love of GOD it will be good.
The biggest targets are always the easiest. For the past decade I worked alongside Richard at MBA—until I left the magazine two months ago. Never once did he (or myself…write the words “black diamond”, and no one championed Whistler and the progression/growth in riding and componentry it burgeoned more than him.
I think it would be cool if he could impart a sense of spelling and grammar.
Wow, I thought I was the only one who thought that!
I'd go so far as to say they have a direct influence in editorial.
No you're not.
What seems like a long time ago -- maybe 2001? -- I visited a friend in Durango at the time IMBA had an epic ride there. The epic included a trail building day and RC was in the crew I worked with. He's a righteously funny dude, obviously very knowledgeable, and much different from how he seemed in print. Friendly too. Opinionated, sure... but all the best writers and thinkers are, IMO.
That's not true.
Holy crap, Ryan you are no longer at MBA? I am out of the loop on that one, damn! I hope that all is well with you!
does it have something to do with rating the difficulty of riding? as in DH would be considered "black diamond" riding since it requires a certain amount of skill? Like the ratings of ski slopes?
you are quite the deductive one
I tryyou are quite the deductive one
Yes. They didn't like the term downhill so they made up their own. I seem to remember reading something about Evil changing the name of their chain devices to E.13 because MBA wouldn't let them advertise because they thought the name was negative.I try
but is that what MBA were doing? labelling DH as black diamond mountain biking?
That makes me wonder. Were there ever any cove or spank ads in MBA?
Ha! Good one. While it's pretty common knowledge that hi-torque publications is more god-squad than devil worship, we started using the e13 brand for a number of reasons. Probably the biggest factor was that we were marketing frames under the 'Evil' brand name, and we were beginning to sell guides to other OEM's who didn't want a chainguide that advertised a competing bike company.
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I suspected that was the true reason, but I remember some online retailer had something on their website along the lines of "e.13 chainguide (formerly evil chainguides because the bible thumpers at MBA don't like scary words to appear in their magazine"
