Oh ya, I love this one too. I have 2 models of bike to sell. Do you really think I want or need a full time graphic designer at this point??If your business plan is ok you will sell enough frames and bikes to be able to afford a designer. Not for a wage they get paid in other better paying industries. It can be a shit wage since all bike industry jobs are very low compared to their equivalents anywhere else. I'm not saying you should be paying silicon valley 80k/year for a graphic designer. I'm saying you should just pay him at all. That is all.
Also if you can't live off your business then get a job. Preferably one that won't pay you in bike frames if you win a competition against hundrets of other people. Sorry but you feel entitled to making money off your project yet you deny the same to the people who work for you.
Also @Tantrum Cycles it's not hate. You are just pulling a Tony Ellsworth and can't take criticism. You expected universal praise. You got something else. I'm not hating you. I'm just pointing you are doing something that is ethically wrong from my point of view and many graphic designers are very angered by such practices.
Also, YES, the person that designs the graphics will be getting paid nicely. 4 runners up will also get "paid". Ok, paid if they buy a bike, fair enough, but we're assuming they wouldn't enter if they didn't want one.
Can I live off my business? As an inventor, designer, entrepreneur, it can be touch and go. Sometimes, I do really, really, really well. Other times, I spend a lot of time and money on a project or idea (working for free), and I decide for one reason or other to put it on the shelf or direct my energies elsewhere.
Get a real job??? NFW. I walked away from the most real job I ever had, professional race design/engineering, when my bike biz involvement started to take over in the mid 90's. Haven't had a real job since and don't want one. I love what I do. I get paid to ride my bike. And play music. Not much, in either case.
I don't care. I love what I do. Why else is anyone in the bike industry? As I wrote that, I frowned and thought, "I know that's not true". There are plenty who hate their work here, too. Maybe they should get another job.