Rocky Mountain's DH super star Sabrina Jonnier has confirmed that she will be racing in this year's URGE event in Cabo Verde. Inside is a short interview with Sabrina, some great photos and some words from her sponsors.
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Source: URGE
Sabrina, in Nepal last year you were the first female to take part in an Urge Event, was it a good experience? Is it why you quickly said yes once again this year?
S.J : Totally, Urge Nepal was exceptional and Im in again without a doubt for Cape Verde!
The trend you started is starting to develop, as there will be several female riders this year at the Urge Cabo Verde, thats a good thing, isnt it?
S.J : Its brilliant to see more girls really motivated for this Urge Event. We deserve our place as much as the boys and its good to show it!
What especially motivates you with the Urge Event concept ?
S.J : The humanitarian side and the adventure. To help people in need while discovering new cultures and new landscapes, on your bike, its just amazing!
Do you know much about Cabo Verde ?
S.J : Ive never been there, but the searches I did make me dream about it
And this year, what bike are you going to ride ?
S.J : Looking at the course this time, Ill be riding the Rocky Mountain Slayer.
Urge Cabo Verde & the natural energy
Punch Power, the sports nutrition brand, has just confirmed its active participation in the Urge Cabo Verde adventure. Not only it will bring an important support with organization and media cover, it will also bring a direct contribution to the humanitarian projects Urge FOR Cabo Verde and will support Sabrina Jonnier on the race. We met with the manager Pierre Grimault
Punch Power has just announced its participation in the Urge Cabo Verde adventure. First of all, tell us a bit more about this brand that were hearing more and more from in the sports world.
P.G: Punch Power is the specialist in organic sports nutrition and the inventor of the APA concept (Avant Pendant Après) with formulations really suitable for each step of the physical effort. Our products are well-known for both their nutritive qualities and the double organic Bio and Wall Protect anti doping certifications. Punch Power, for natural performances.
Your company and laboratory are well-known in the nutrition world. With Punch Power, you clearly show your desire to be active in the sports world, is it important for you?
P.G: We are in the well-being and fitness world with our nutrition supplements and products for more than 20 years. Sports and nutrition are the basics for a well-balanced life, the Punch Power products have been designed to answer these needs. The sports values are the noblest and were experiencing the development of Punch Power with the same values of pushing limits and respect of your opponents.
To combine high performance sports and respect of the nature, is that your principal development goal?
P.G: nature is the base of our products as the ingredients come from it, we also try to use organic ingredients as much as possible. Our products are for sportsmen but the sportsmen example value is important. Our support for a clean sport and against doping finds another dimension with the respect of nature. Punch Power is involved into a sustainable development and eco-conception of its products. For instance, we developed six months ago the first biodegradable water bottle to minimize the impact if you lose it accidentally.
On many levels, Punch Power seems to share the same values as Urge Event, is it the reason why youve decided to support these events?
P.G: Exactly, we quickly felt that we share the same spirit and to support this event that combine sports, nature and charity suits us well.
Talking about it, Sabrina Jonnier will wear your colors and carry your values on this Urge Cabo Verde. Beyond being the world champion, is there any other reason why you want to work with her?
P.G: we really liked her spontaneity, her simplicity and her dynamism. Shes also very demanding about nutrition and has a real organic sensibility, she wont eat anything! She identifies herself in our products and were really proud to associate Punch Power with her name.
Concretely, youve accepted with enthusiasm the constraints that Urge Event imposes to all its partners, for instance to participate and support the organizers on the logistics side as well as to donate directly to the selected charities. In your opinion, is it a good way to communicate in a more sustainable and useful way?
P.G: if I can say that, if we want to communicate, wed rather do it in a useful way! More than the sports adventure, the humanitarian projects, especially towards child nutrition, affect us. To participate is not a constraint, its a chance.
To sum up, to become a major participant in the MTB and nature sports world, to help Cape Verde with the development of eco-friendly tourism and to provide your direct contribution to humanitarian projects, is that a real partnership for Punch Power?
P.G: These values are ours and we know we can share them with the MTB and nature sports world. A project with a human side in all its aspects like Urge Cabo Verde is exactly our idea of a partnership.
Are you keeping some surprises for this event?
P.G: Were thinking about ways to involve our loyal Punch Power consumers in the humanitarian side of Urge Cabo Verde and few other ideas, but its a surprise so I wont say more
