I just saw some of that Sailor Jerry the other day when I was picking up a bottle of tequila. Looks interesting...I find it somewhat amusing that they're using a tattoo artist to promote rum, but whatever. If it's > $20 I might just make a pitstop at BevMo this afternoon.
Drank a few bottle of this over the winter. I would say it blows capt. Morgan out of the water. A nice blend of flavors. was great with good ginger ale rather than coke, but ice cold straight up out of the freezer was quite good as well.