Funny you mention DW. He used this forum as marketing tool (actually so much that this was known as DWmonkey) and when it didn't work out as well anymore because people called BS on some of his claims he left. Guerilla marketing in forums is a double-edged sword.
Pinkbike and Vital have evolved into far better forums than they were a few years ago. Used to be a press release and some basic info released and off to forumland to fill in the details and put out the fires. Now just drop a slideshow, maybe some video, then grab the popcorn and watch the drama from a safe distance.
He also had/has some bigger projects and a few lawsuits on his plate. No big deal.
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