Rock on up to some wilderness site in LandRover, unload tent, then mattress, Then bedding (no sleepingbags/campstretchers here!) then bbq/supplies etc. Drive 4WD out of sight around corner, return to campsite and feel like you are in the middle of nowhere, but with comfort!
No bears here, so break out the beef fillet and foie gras. Chill the champagne in the nearby stream.
it's clearly for an outdoor buff whose stubborn girlfriend refuses to go camping unless its off the ground, has a hardwood floor, and is this seasons hot color. He just hopes to get lucky while camping once, just once for christ's sake!