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Should big bike brands adopt less frequent updates to their bikes?

Discussion in 'The Lounge' started by Str8Dwn, Aug 22, 2010.

  1. Str8Dwn

    Str8Dwn Chimp

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    Not sure why this just occurred to me, but I question the business sense of releasing slightly updated bikes each year at Interbike. Often the 'new' model is simply a different paint scheme and slightly revised parts mix. Where's the innovation?

    Brands like SC, Intense, Yeti and other smaller brands simply choose to not get involved in the need to have a 'fresh' lineup each year.

    • Should the big brands adopt the mentality of car manufacturers where they release a truly updated version (different tech, parts, etc) once every two or three years?
    • Wouldn't this allow them to better manage inventory and place less burden on the dealers to closeout each line annually at lower margins?
    • How would a slow down in releases affect the components manufacturers?
     

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  2. blue

    blue boob hater

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    You kidding? How many DH bikes has Intense released in the last five years? Sixish?
     
  3. TheTruth

    TheTruth Turbo Monkey

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    You know what man, shut up. Just shut up. Your marketing jargon is not wanted around here.
     
  4. Serial Midget

    Serial Midget Al Bundy

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    The answer is no. Industry is built on product development. Checker is an extreme case study of a limited product line with practically no product development.
     
  5. Rip

    Rip Mr. Excitement

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    Having not much change in ones offerings hurt sales.

    If the big brands still thought that way, we would still have trek y bikes.
     
  6. buildyourown

    buildyourown Turbo Monkey

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    Car manufactures make rolling changes with every model year. Just like bike companies tweak colors and parts.
    Why are we even talking about this? Who cares?
     
  7. Icantdrive65

    Icantdrive65 Monkey

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    Bikes would be cheaper if they didn't change every year. The minuscule tweaks aren't worth it to me. I usually ride a bike for at least five years. I have been riding my Blur LT for three years and I have no desire to replace it....

    Well, maybe a Tallboy would be nice.
     
  8. Dartman

    Dartman Old Bastard Mike

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    If it would reduce the amount of BS new "standards" like 1.5 Headtubes, 15mm front axles and 142.5094mm rear hub widths, I'd be for it.

    Seems mostly like they're just changing things just so you will have to go out and buy more stuff and not really providing any improvement.
     
  9. jonKranked

    jonKranked Press Button, Receive Stupid

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  10. MTB_Rob_NC

    MTB_Rob_NC What do I have to do to get you in this car TODAY?

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    • Most auto manufacturers follow an 8 year life cycle for "major" changes.
      New tweaks, colors, and options every year
      New bumpers and trim every 2-4 years

      They are in the business of "selling" stuff you know. :thumb:
     
  11. Mr Jones

    Mr Jones Turbo Monkey

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    You're the first person I've seen use the {LIST} function.
     
  12. Serial Midget

    Serial Midget Al Bundy

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    Its human nature to prefer evolution to revolution; constant change in small doses is easier to understand and accept.
     
  13. Str8Dwn

    Str8Dwn Chimp

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    Surprised you could spell jargon. Don't like it, take your own advice.
     
  14. jonKranked

    jonKranked Press Button, Receive Stupid

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  15. Str8Dwn

    Str8Dwn Chimp

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    Guess kindergarten let out early today. Hope he gave you the happy meal you asked for in the back.
     
  16. jonKranked

    jonKranked Press Button, Receive Stupid

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  17. woodsguy

    woodsguy gets infinity MPG

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    Let's say after 5 years on your bike you decide to get a new ride. Among your choices is a 4 year old model (due for a replacement in 18 months) or one that was just released with all the newest components, tech, and a trendy new paint job. Which will you choose?

    Or, let's say you really like your current 4 year old bike and would like to get the latest version. But its the same bike you already have. Are you going to wait 18 months for the new one to come out? What if your bike breaks or is stolen?

    Or, let's say you buy the bike of your dreams only to have it rendered obsolete by an all new model the very next year at the same price.

    Or, let's say you have a shop full of bikes and their new models just came out. How much do you think you will need to mark them down to get people to buy the old models?
     
    #17 -   Aug 23, 2010
    Last edited: Aug 23, 2010
  18. TheTruth

    TheTruth Turbo Monkey

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  19. lovebunny

    lovebunny can i lick your balls?

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    Im not trying to be a dick, but does anyone else find it funny that the three brands he chose are all ones that are constantly changing their lines? I mean intense JUST released the M9 and santa cruz JUST launched the carbon V10 and the nickel.