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Single-serving coffee in a can that heats itself

Discussion in 'The Lounge' started by N8 v2.0, Oct 18, 2005.

  1. N8 v2.0

    N8 v2.0 Not the sharpest tool in the shed

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    An old news story but has anyone tried this???

    Single-serving coffee can heats itself
    By Bruce Horovitz, USA TODAY
    Dec 2004


    Convenience is about to take on new meaning in the coffee aisle: single-serving coffee in a can that heats itself.

    Beginning Jan. 2, consumers can buy a 10-ounce container of Wolfgang Puck gourmet latte at the store and heat it by pressing a button. No electricity. No batteries. No appliances.

    "It will expand the way people drink coffee," says Puck, the celebrity chef with a growing empire.

    How does the can do it? A single step mixes calcium oxide (quicklime) and water. It heats the coffee to 145 degrees in six minutes — and stays hot for 30 minutes.

    It sounds like a technology used by soldiers to heat Meals-Ready-To-Eat. But MREs mix magnesium iron oxide and water and need several steps. This is one-step and self-contained.

    Puck's latte hits stores at a point consumers are willing to pay a premium for quality products that save time.

    Puck — owner of Los Angeles eateries Spago and Chinois — knows trends. He's licensed his name to WP Beverage Partners, a beverage firm. WP has linked up with OnTech, a technology specialist, that designed the heating process.

    Nestlé has tested a similar technology with Nescafé in Europe, and smaller companies have tested it in Asia.

    "This will change the way people drink coffee," says Jonathan Weisz, CEO of OnTech. He insists that the technology is child-safe and eco-friendly. The technology also could be used to heat tea, cocoa and soup products. By mid-2005, it will be tested on foods from rice to fish.

    Kroger is so convinced the product will be a hit, it will offer it in all 2,530 stores — and negotiated a deal to be the only seller until mid-February.

    "There's nothing like it on the market," says John Spalding, who oversees all coffee sales at Kroger.

    The coffee in its recyclable, single-serve container will retail for about $2.25. While that's less than a Starbucks latte, will American coffee drinkers trade in their Starbucks grandés for Puck's cup o' joe? One marketing consultant says, don't bet your coffee money on it.

    "People won't believe that something from the grocery store will be in the same ballpark with Starbucks," says Steven Addis, a brand expert.

    Starbucks won't comment on the Puck coffee, but spokesman Alan Hilowitz says, "Starbucks is about great coffee and a relaxing experience."

    The Puck brand could attract time-pressed commuters, Addis says. And, perhaps, cold-weather football fans.

    OnTech also plans a line of self-heating coffee later next year under the Hillside Coffee private label — a name it licensed from Procter & Gamble. OnTech plans to distribute the coffee through QVC next year and at major hotel chains.

    "We've never had retailers calling us and demanding a product," says Bob Groux, CEO of WP. "We do now."
     

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  2. NORTON

    NORTON Chimp

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    I've had it. Not only is it straight out of The Jetsons, it tastes pretty good too. Downside- it was more than ten bucks for a pack of 4 at Walmart.
     
  3. clancy98

    clancy98 Monkey

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    yep, its good. 2.50 a piece, better than starbucks. but they been out for a while N8, keep up.
     
  4. Full Trucker

    Full Trucker Frikkin newb!!!

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    Shouldn't this go in a different forum? Stosh, can we get a ruling? :D
     
  5. MudGrrl

    MudGrrl AAAAH! Monkeys stole my math!

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    sounds like a good thing to bring on a winter hike...
     
  6. Transcend

    Transcend My Nuts Are Flat

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    This would rule up here over the winter. Can you store in say in emergency car bags? Like with blanket, candles etc

    A chicken soup version would be awesome!
     
  7. oly

    oly skin cooker for the hive

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    I bet someone will figure a way to cook meth with it.....
     
  8. Westy

    Westy the teste

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    Funny thing is a friend of mine took a marketing class 12 years ago and came up with a theoretical product called Cyan, self heating coffee in a can.
     
  9. Changleen

    Changleen Paranoid Member

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    Dude. This is in like every 50's sci-fi movie. Awesome! The Japanese especially will cream their pants over this.
     
  10. firetoole

    firetoole duch bag

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    Wooo Tulips!!!!
    I'm still waiting for my meal in a pill

    Well where is it?????
     
  11. Changleen

    Changleen Paranoid Member

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    :thumb: Me too. Although as I get older I've developed a taste for eating out.
     
  12. firetoole

    firetoole duch bag

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    Wooo Tulips!!!!
    what does "out" taste like???

    is it good??
     
  13. MudGrrl

    MudGrrl AAAAH! Monkeys stole my math!

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    here Kitty, Kitty, Kitty..........

    :devil:
     
  14. N8 v2.0

    N8 v2.0 Not the sharpest tool in the shed

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    :dancing:
     
  15. SkaredShtles

    SkaredShtles I love NEWCASTLE and will ONLY drink NEWCASTLE!!!!

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    Latte isn't even coffee......... :rolleyes:
     
  16. Trainwreck

    Trainwreck Turbo Monkey

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    Sounds like a great stash for the camelback. Does that come with Bailey's?
     
  17. lovebunny

    lovebunny can i lick your balls?

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    where can you get em? jsut in the coffee aisle? i think that would be perfect for when people show up late at early morning rides
     
  18. Tenchiro

    Tenchiro Attention K Mart Shoppers

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    Now if only there was a self chilling beer...