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sponsorship question

bigbirdie

Monkey
Feb 28, 2002
153
0
CT
I just got a sponsorship offer from a major bike manufacturer. what do they mean by "grassroots" pricing?
 

partsbara

Turbo Monkey
Nov 16, 2001
3,995
0
getting Xtreme !
bigbirdie said:
I just got a sponsorship offer from a major bike manufacturer. what do they mean by "grassroots" pricing?
it basically means you are on the first rung of the ladder... often companies that do programs like this offer cost price or cost + 10%....

good stuff
 

dexterq20

Turbo Monkey
Mar 6, 2003
3,442
1
NorCal
stoney98 said:
if you don't know what it means, TAKE IT, be happy. Don't hook your friends up, don't let anyone know what the pricing is. Go from there.
:stupid:

The man knows what's up.
 

bigbirdie

Monkey
Feb 28, 2002
153
0
CT
stoney98 said:
if you don't know what it means, TAKE IT, be happy. Don't hook your friends up, don't let anyone know what the pricing is. Go from there.
I know what it means but I was just looking to see if anyone has had other experiences with the prices on frames when it comes to grassroots pricing.

btw, I will most likely take the offer. I am just waiting to see if I get any others. I have until the end of next month.
 

scurban

Turbo Monkey
Jul 11, 2004
1,052
0
SC
the nice thing about not being a grass roots rider is that you can use whatever products you want, and if you search hard enough, you can probably find them for grassroots pricing. Or see if your local shop will sponsor you, then you can get deals on everything.
 

scurban

Turbo Monkey
Jul 11, 2004
1,052
0
SC
stoney98 said:
uh and by any product you mean any product that company makes right? Cause if you're grassroots for Intense and go buy a foes for slalom, you are not holding up your end of the sponsorship bargain and you will lose your sponsorship.

You only ride the products of the company you are sponsored by.

Ex. Truvativ makes: posts, bars, stems, pedals, cranks, bb's, guides which means you ride all of those products. If you don't plan on riding one (ie guide) you let them know in advance that you are running another guide and why. And it better be a damn good reason.

Our team rode Truvativ this past season. I had already signed sponsorship agreement w/ e.13 therefor couldn't ride the truvativ guides. It hurt us, but they knew it in advance. If they had seen us just rolling w/ e.13's they would have been mad, and it could have cost us the sponsorship.

Also, do not accept conflicting sponsorship offers. EVER. If you have a conflict, let the sponsor know.

**If the RM gods want me to write a sticky about getting, maintaining, and properly promoting sponsors, I will do so. Let me know**
were you responding to my post, because I said "the nice thing about NOT being a grassroots rider......................"
 

buildyourown

Turbo Monkey
Feb 9, 2004
4,832
0
South Seattle
Several of our sponsors conflict and we don't have any problems. They are all listed on our website and I know a lot of them visit our site. We are trying to eliminate some of the overlap for next year however.

The beauty of grassroots is that the whole thing isn't that serious. You get a frame for a good price and you do your best to represent that company well. Maybe some companies our more serious about it but the experiences I have had have been more laid back.

Good luck with racing
 

richhouseman

Chimp
Feb 20, 2002
81
1
Temecula
"Grassroots" Sponsorship is the core of the Bike Industry. Companies use grassroot programs to increase exposure, and gain brand recognition. This is also the stepping stone to the upper levels of sponsorship. The main thing to remember is that Sponsorship is a two way street. Promote, and sell product for the company that is sponsoring you, and work your way to the top. Check out www.sponsorhouse.com, there is plenty of useful info for riders to check out. If you have any more questions, drop me a line.

Rich Houseman
rich@sponsorhouse.com
 

MtnbikeMike

Turbo Monkey
Mar 6, 2004
2,637
1
The 909
stoney98 said:
sorry, missed that.

As for RM gods, do you want me to write a sponsorship ettiquette article/sticky?
No, just write a sponsorship letter with fill-in-the-blanks for everyone to use. :p ;)
 

redical

Monkey
May 19, 2004
388
0
scurban said:
were you responding to my post, because I said "the nice thing about NOT being a grassroots rider......................"
That's why he's the hall monitor. :mumble:
 

beaverbiker

Monkey
Feb 5, 2003
586
0
Santa Clara
stoney98 said:
Our team rode Truvativ this past season. I had already signed sponsorship agreement w/ e.13 therefor couldn't ride the truvativ guides. It hurt us, but they knew it in advance. If they had seen us just rolling w/ e.13's they would have been mad, and it could have cost us the sponsorship.
what team?
 
D

Dingus McGee

Guest
stoney98 said:
Yeah, write up a piece! Also helpful would be a letter of intro/resume/proposal
...how much to put in, what to leave out. If they won't stickify it, we'll respect it with endless bumpees


Werd!
 

bigbirdie

Monkey
Feb 28, 2002
153
0
CT
richhouseman said:
"Grassroots" Sponsorship is the core of the Bike Industry. Companies use grassroot programs to increase exposure, and gain brand recognition. This is also the stepping stone to the upper levels of sponsorship. The main thing to remember is that Sponsorship is a two way street. Promote, and sell product for the company that is sponsoring you, and work your way to the top. Check out www.sponsorhouse.com, there is plenty of useful info for riders to check out. If you have any more questions, drop me a line.

Rich Houseman
rich@sponsorhouse.com
I went through you guys and that is how I got sponsored. Thanks for the help :thumb: btw, it was with Intense :cool: a M3 will be mine before next season.
 

punkassean

Turbo Monkey
Feb 3, 2002
4,561
0
SC, CA
Jim, just keep riding the trails and honing your skills, you are young, eventually someone will hear about you. You could also throw together a simple resumé and approach Fox Shox/Santa Cruz since they are local. But like others have said the number one thing to remember is that sponsorships don't equal getting free stuff, you have to work hard enough to justify a company giving you product. That means you could probably just get a job and buy your stuff for the same amount of work. If you aren't that dedicated then it's a waste of your and your potential sponsors time.

I have helped friends with proposals and for racing/freeriding, some nice images and accomplishments/contest results laid out with a simple mission statement stating what your plans for the future are and what you can do to promote a brand usually does the job as long as you have the skills to back it all up.

Good luck!